CES 2015: Sony's New 4K TV Line Unveiled


Sony has unveiled its new XBR 900 and 800 series 4K televisions, at CES 2015. This new lineup consists of 10 models, ranging from 43 to 75 inches. Aside from the aforementioned pixel-packing 3840 x 2160 native resolution, these televisions feature Sony's new 4K Processor X1. This technology is designed to deliver even greater color reproduction, image contrast, and picture detail than previous generations. Sony's 4K X-Reality PRO upscaling technology also makes an appearance on select models. X-Reality PRO is a video-processing algorithm allows the TV to upscale lower-resolution content to conform to the display's native resolution; a great feature when connected to video sources that are less than pristine.

Sony's top-tier XBR TVs have been equipped with high-speed Internet connectivity for quite some time. Luckily, nothing has changed this year. The implementation has changed however, and it looks to be a notable one, as these new models support Google's popular Android operating system. This operating system is designed to provide a fluid content navigation experience, offers access to Google Play, and allows you to search for content using a microphone-enabled remote control. Google Play offers an expansive library of streaming content including games, apps, music, and movies. You can also share content wirelessly with compatible mobile devices, such as smartphones and tablets. Taking content even further, these XBR TVs allow you to stream 4K content from premium providers such as Netflix.

Gamers will welcome the inclusion of PlayStation NOW. PlayStation NOW allows you to stream compatible select PlayStation 3 directly to your 4K TV when used with a separately sold DUALSHOCK 4 controller. Sony has clearly covered a lot of bases with these new XBR TVs, offering a wide a selection of features that are sure to please picture-quality and content fans alike. For cosmetic design aficionados, Sony's X900C series models offer their slimmest bezels yet, at a mere 0.19", providing an enhanced edge-to-edge viewing experience.

Check back for pricing and availability of Sony's new 4K TVs.

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Interested in price

Interested in price, refresh rate and weight per model size.

Love the new sets. Waiting for more info pricing too

does it sound like one of their 1960's transitor radios???

would like more info and price

interested in price

Need price and availability.

Which model has the absolute best picture quality in the 55"-65" category?

Hi Doug -

SONY has not issued model numbers yet - but the 4K "XBR" models will be SONY's finest offerings.

Please contact us via e-mail if you have additional questions:  AskBH@BandH.com



Hi, we're hoping to have product specifications, pricing, and availability information for Sony's latest XBR lineup soon.  In the meantime, please feel free to fill out the form to be notified when these new TVs become available.

When can we get our hands on this jewel? ... and what will the damage cost??? :)

need pricing and availabilty.