Two ELPHs and an A: Canon Announces Three New PowerShots


Canon has announced three new point-and-shoot cameras to further extend the range of options within their popular PowerShot line of digital cameras. Each of the cameras provides compact design with a high-resolution (12- or 16MP) sensor, wide-angle to telephoto zoom lens and HD video capture. However, each also brings a unique set of features designed to match the shooting needs of its targeted photographers.

The PowerShot ELPH 330 HS Digital Camera, available in black, silver and pink, offers a 12.1MP High-Sensitivity CMOS sensor and the DIGIC-5 Image processor for sharp, color-accurate photography and Full HD 1080p video capture. Canon refers to the combination of the DIGIC 5 and this CMOS sensor as its HS System and it achieves impressive results when shooting in low-light conditions, offering fast autofocus and continuous shooting of up to 6.2 frames per second. The ELPH 330 provides Full HD video with stereo sound at the touch of one dedicated button. Zoom function is supported while shooting video, and HDMI output is available for direct playback on an HDTV. A large 3.0” LCD provides on-camera playback and composition viewing, and the lens on the ELPH 330 HS is a 10x optical zoom, which runs from 24-240mm in 35mm format equivalency. From true wide-angle 24mm to telephoto 240mm, you’ll hold the power to capture a wide range of focal lengths in your hands.

Speaking of power in your hands, the ELPH 330 HS has built-in Wi-Fi capability, which allows you to wirelessly transfer images to your computer (or to your iOS or Android devices if you are on the go). By downloading the free Canon CameraWindow app, not only will you be able to immediately transfer your photos and videos, but you’ll have the ability to send them directly to social networking sites.

As a camera designed to be used by any level of photographer, the ELPH 330 HS provides Smart AUTO mode, which will analyze the scenes you are shooting and make optimal camera adjustments automatically, and Intelligent IS (Image Stabilization), which chooses among 6 different IS modes for sharp, blur-free images when shooting in low light or with long focal lengths. Taking it a step further, the new Hybrid Auto mode combines Smart AUTO and Intelligent IS and, in Movie Digest Mode, can create a 4-second HD video clip at 720p resolution every time you shoot a still photo. A new ECO Mode reduces power consumption for longer battery life.

The Canon PowerShot ELPH 115 IS provides a 16MP sensor and 8x optical zoom lens. Available in black, silver, blue and pink, the ELPH 115 IS offers portability (less than 1” thick) to go with its high-resolution imaging. The DIGIC 4 Image processor and the sensor combine to provide high-quality images and fast performance, and the 8x optical zoom lens, which covers a 28-224mm 35mm equivalent focal length range allows you to go wide for group shots and landscapes or pull distant subjects closer for detailed shots and portraits. A 2.7” LCD provides composition and playback viewing, and 720p HD video with a dedicated button is supported as well. Like the ELPH 330 HS, the 115 IS features Smart AUTO, which will analyze the scene you want to shoot and choose the best settings based on 32 predefined shooting situations, and Intelligent IS, which will select from 6 distinct Image Stabilization modes to provide shake compensation that best fits the scene. The new ECO mode for longer battery life is also available on the ELPH 115.

Also announced by Canon today is the PowerShot A2500 Digital Camera. Like the ELPH 115 IS, it is a very compact, easy-to-use camera with a 16MP sensor and 720p HD video capability. The DIGIC 4 Image Processor provides fast performance and, together with the sensor, enables the capture of images with high-resolution details and true-to-life colors. The ability to record 720p HD video with a dedicated movie button makes switching from photo to video mode extremely easy, and Digital Image Stabilization reduces the effects of camera movement to provide sharp images, even in low light. The 5x Optical Zoom lens starts at the wide-angle focal length of 28mm and extends to the telephoto length of 140mm (35mm equivalent) to incorporate a broad range. A 2.7” LCD lets you compose your images as they will appear and then view playback. ECO mode conserves battery power, Smart AUTO handles the settings while you concentrate on getting the shot you want, and a convenient HELP button provides simple explanations and control of the A2500’s settings and functions. A nice touch offered by the camera is Scene Mode, which allows you to capture your images with various special effects, such as Fisheye, Toy Camera and Monochrome. The PowerShot A2500 is available in black, silver and red.

  PowerShot ELPH
330 HS
PowerShot ELPH
115 IS
PowerShot A2500
Pixels 12.1MP 16MP 16MP
Sensor Type CMOS CMOS Not specified by manufacturer
Lens 10x Optical Zoom 8x Optical Zoom 5x Optical Zoom
Focal Length
(35mm Equivalent)
24-240mm 28-224mm 28-140mm
Video Resolution 1920 x 1080p
1280 x 720p
1280 x 720p 1280 x 720p
LCD 3.0" 2.7" 2.7"
Built-in Wi-Fi Yes N/A N/A
Dimensions (W x H x D) 3.8 x 2.2 x 0.9"
(9.7 x 5.6 x 2.3 cm)
3.7 x 2.1 x 0.9"
(9.4 x 5.3 x 2.3 cm)
3.8 x 2.2 x 0.8"
(9.7 x 5.6 x 2.0 cm)
Weight 5.1 oz (144.6 g) 4.7 oz (133.2 g) 4.4 oz (124.7 g)

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I would like to see the aperature range, far more important than the zoom range.

I agree, knowing the aperture range is as important and sometimes more important than knowing the zoom ranges of a lens. On point and shoot cameras like this the apertures are usually an average type aperture, or rather not a notable/wide aperture such as F2 (in those instances it would be listed as a featured specification). In the article you read below, the models are all hyperlinked by color, and in a few instances images of the cameras are inserted - you may click on the images or hyperlink, and an enlarged image of the camera will appear. On the front of the lens' face it will show the aperture range. Most manufacturers do not list them as a specification in this category. If there is a specific model you would like to know the range of, please list the model/model #s and we can confirm the aperture ranges.