Modern Classic Retro Design: the Fujifilm X30 Digital Camera

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  Fujifilm X30 Digital Camera

Characterized by its new high-resolution electronic viewfinder, along with the unique proprietary X-Trans II sensor technology, Fujifilm's X30 digital camera is an advanced point-and-shoot that places a clear emphasis on operability and image quality. A 2/3" 12MP CMOS sensor pairs with the EXR Processor II to realize up to 12 fps shooting, full HD 1080p60 recording, and sensitivity up to ISO 12800. Intelligent Hybrid AF combines phase- and contrast-detection methods to enable focus speeds as fast as 0.06 of a second in a wide variety of lighting conditions.

The real-time OLED EVF features 2.36m-dot resolution and 0.65x magnification, along with a lag time of just 0.005 of a second to present a natural, easy-to-view finder that is well suited for bright conditions. Alternatively, a 3.0" 920k-dot LCD monitor is also available, and features a tilting design for operator comfort when working from high and low angles. The X30's design has also been improved through the incorporation of dual control rings surrounding the 28-112mm equivalent f/2.0-2.8 Fujinon lens, which offers intuitive manual control over the zoom position, as well as some of the most oft-used camera settings. The lens's design also incorporates a four-stop-effective optical image stabilization system to improve image capture in difficult lighting conditions.

Under the hood, the X30 sees the inclusion of built-in Wi-Fi connectivity, for wireless image sharing and remote camera control from mobile devices. In-camera control over the look and feel of imagery is supported by distinct Film Simulation modes, including the new Classic Chrome setting, which are based on Fujifilm's genealogy of film emulsions.