From the photokina Floor: Hands on the Fujifilm Instax Wide 300

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Instant film photography is once again gaining popularity, and cameras like the new Fujifilm instax WIDE 300 are the reason why. The latest instax camera is a far cry from your dad’s old Polaroid; it's a thoroughly modern instant film camera aimed at pros and enthusiasts. Featuring a striking ergonomic design with a side-mounted optical viewfinder, this lightweight, easy-handling machine has manual focal zoom dial with a two-range, zone-focus setting; a built-in automatic electronic flash with fill flash options; a lighten/darken control for adjusting the exposure based on the previous results; and a tripod socket for steady long exposure capabilities. It also comes with a close-up adapter for macro shooting as close as 15.5 inches from the subject.

The WIDE 300 uses instax Wide Instant Film, which is double the size of instax mini film for the popular instax cameras, such as the Mini 8 and the Mini 90. This provides a film size measuring 86 x 108mm, and an actual picture size of 62 x 99mm. The lens is a two-element, two-group, 95mm f/14 with motor-driven focusing that switches between the 3 to 9.8 feet and 9.8 feet to infinity ranges. The programmed electronic shutter provides a 1/64-1/200 second exposure range, and there’s an LCD screen indicating the number of exposures taken, the flash mode, and the lighten/darken setting. The camera is powered by four AA batteries and comes with a strap.