Unveiled: Fujifilm X-T10 Mirrorless Camera, 90mm f/2 Lens, and New FinePix Colors


Including a new compact X-series body, a fast prime telephoto lens, and new colors for a pair of FinePix, Fujifilm's newest releases expand the breadth of its series while adding some panache to the lineup, as well. The X-T10 is the newest mirrorless camera, and follows the SLR styling of its bigger brother, the X-T1, as well as the inclusion of an X-Trans CMOS sensor, Real Time Viewfinder, and six versatile AF modes. The XF 90mm f/2 R LM WR lens complements the X-T10's release, and fits into the XF lens lineup as the longest prime currently available. Rounding out this announcement are the white and red colors of the FinePix S9800 and S9900W point-and-shoots, which were officially announced earlier this year.

X-T10 Mirrorless Digital Camera

The highlight of the announcement is the X-T10 mirrorless camera, which takes its place in the X series as the second model to feature the new SLR-inspired design, rather than the rangefinder-styled design of the first X-series cameras. This now-familiar profile makes way for the inclusion of the high-resolution Real Time Viewfinder, which utilizes a 2.36m-dot OLED monitor with 0.62x magnification for bright, clear eye-level viewing along with a 0.05-second lag time and Natural Live View setting for realistic monitoring closer to that of an optical finder.

Among other distinctive design elements of the X-T10 are its slimmed-down profile and modified top panel, which feature three control dials for intuitive managing of exposure and drive modes. For more casual shooting, a new Auto Mode Switch Lever has been included, too, for worry-free shooting that makes use of SR AUTO modes to base exposure settings on recognizable scene types. This new body profile also incorporates a built-in pop-up flash, a hot shoe for using an external flash, and a rear 3.0" 920k-dot tilting LCD that makes working from high and low angles more comfortable.

Beyond the design differences in the X-T10, the camera is also characterized by its vast imaging assets, most notably the 16.3MP APS-C X-Trans CMOS II sensor and EXR Processor II. The unique randomized pixel sensor design alleviates the need for a resolution-reducing optical low-pass filter and also contributes to especially pleasing color values and skin tones, as well as reduced noise levels. When combined with the image processor, this pair enables expandable sensitivity from ISO 100 to 51200, 8 fps shooting, or 3 fps shooting for the duration of an entire memory card, and full HD 1080p/60 video recording.



The processor and sensor also avail a sextet of autofocus modes and the Intelligent Hybrid AF system that utilizes both phase- and contrast-detection mechanisms for increased speed, accuracy, and the ability to track moving subjects. Either AF-S (single-shot) or AF-C (continuous) focusing modes are available in combinations, with Single Point, Zone, or Wide/Tracking settings to suit working with various types of subject matter.

Topping off the suite of features of the X-T10 is the inclusion of Fujifilm's Film Simulation modes, which simulate the look of the company’s legacy transparency and negative films; built-in Wi-Fi for remote camera control and wireless image sharing via a smartphone or tablet; and an electronic shutter function that permits using shutter speeds up to 1/32,000-second for recording even the fastest moving subjects.

The X-T10 body is available in black or silver, and can also be bundled with the XC 16-50mm f/3.5-5.6 OIS II lens or the XF 18-55mm f/2.8-4 R LM OIS lens.

To enhance handling of the X-T10, an MHG-XT10 Metal Hand Grip can be added, or a BLC-XT10 Leather Case for an improved grip, as well as general protection to the body itself.

XF 90mm f/2 R LM WR Lens

In addition to the X-T10, the other new release in the X series is the mid-length telephoto XF 90mm f/2 R LM WR lens. Taking its place as the longest prime for Fujifilm's mirrorless system, this lens offers a 137mm equivalent focal length along with a fast f/2 maximum aperture for greater control over selective focus and enhanced low-light shooting performance. Three extra-low dispersion elements are incorporated into the lens design to reduce chromatic aberrations and distortions, while a Super EBC coating has been applied to suppress lens flare and ghosting.


A new lens technology incorporated into this lens is the Quad Linear Motor, which utilizes four magnets in addition to the linear motor structure for faster, more responsive AF performance with increased torque and quieter operation. Among other design elements, this lens also features seven weather seals to protect against dust, moisture, and color temperatures down to 14°F.

FinePix S9800 and S9900W Digital Cameras

Besides the X-series announcements, Fujifilm has also introduced new colors for some of its most capable long-zoom cameras. In addition to the previously announced black versions of these cameras, the S9800 is now also available in white or red, and the Wi-Fi-enabled S9900W also comes in white or red. Both of these cameras feature 16.2MP 1/2.3" BSI-CMOS sensors, expansive 50x Fujinon zoom lenses, electronic viewfinders, and full HD 1080i/60 video recording.

Fujifilm X-T10 Mirrorless Digital Camera
Lens Mount X-mount
Image Sensor APS-C X-Trans CMOS II (23.6 x 15.6mm)
Effective Pixels 16.3MP
Total Pixels 16.7MP
Maximum Resolution 4896 x 3264
Aspect Ratio 3:2, 16:9, 1:1
Still Image File Format JPEG, RAW (RAF)
Storage Media SD/SDHC/SDXC
Card Slot 1x SD slot
Viewfinder Type Real Time Viewfinder EVF; 0.39" 2.36m-dot OLED
Frame Coverage 100%
Magnification 0.62x
Eyepoint 17.5mm
Diopter Adjustment -4 to +2 m
Shutter Type Focal plane, electronic
Shutter Speed 30 to 1/4000 sec.
1 to 1/32,000 sec. with electronic shutter
Flash Sync Speed 1/180 sec.
Drive Modes CH, CL, S, Adv.1, Adv.2, Multiple Exposure, Panorama, BKT1, BKT2
Top Continuous Shooting Rate 8 fps
Self-Timer 10- or 2-sec. delay
Exposure Metering System TTL 256-zone metering
Metering Method Multi, Spot, Average
Exposure Modes Program AE, Shutter Speed Priority AE, Aperture Priority AE, Manual
Exposure Compensation +/- 3 EV in 1/3 steps
Exposure Bracketing +/- 1/3, 2/3, or 1 EV
ISO Sensitivity Auto, ISO 200-6400, expandable to ISO 100-51200
Autofocus System Intelligent Hybrid AF
Number of Focus Points Contrast-detection: 77 / phase-detection: 15
Focus Modes AF-S or AF-C with Single Point, Zone, or Wide/Tracking settings; manual
Built-In Flash Yes, pop-up with GN 16.4' / 5m at ISO 100
Flash Modes Auto, Forced Flash, Slow Sync, Suppressed, Rear-Curtain Sync, Commander (all available with Red-Eye Removal)
External Flash Interface Hot shoe
White Balance Modes Automatic Scene Recognition, Color Temperature, Custom, Fine, Fluorescent (Cool White), Fluorescent (Daylight), Fluorescent (Warm White), Incandescent, Shade, Underwater
White Balance Bracketing +/- 1, 2, or 3
Movie Recording 1920 x 1080p/60, 50, 30, 25, or 24 fps
1280 x 720p/60, 50, 30, 25, or 24 fps
File Format MOV
Compression H.264
Audio Recording In-camera stereo mic
Audio File Format Linear PCM Stereo
External Microphone Input Yes; 2.5mm jack
Headphone Jack No
Maximum Recording Time 27 min.
Monitor 3.0" 920k-dot tilting LCD
Monitor Viewing Angle Approx. 100%
Interface USB 2.0, micro USB, HDMI micro (Type D), mic/shutter release jack (2.5mm)
Wi-Fi IEEE 802.11b/g/n, infrastructure
Power Source NP-W126 rechargeable lithium-ion battery
Battery Life Approx. 350 frames per charge
Operating Environment Temperature: 32 to 104°F (0 to 40°C)
Humidity: 10 - 80%
Dimensions 4.7 x 3.3 x 1.6" / 118.4 x 82.8 x 40.8mm
Weight 13.4 oz / 381 g with battery and memory card

XF 90mm f/2 R LM WR Lens
Lens Mount X-mount
Focal Length (35mm Equivalent) 90mm (137mm equivalent)
Maximum Aperture f/2
Minimum Aperture f/16
Angle of View Not specified by manufacturer
Minimum Focusing Distance 2' / 60cm
Autofocus Motor Quad Linear Motor
Image Stabilization No
Weather Resistant Yes; 7 weather seals
Magnification 0.3x (equivalent)
Lens Construction 11 elements in 8 groups
Diaphragm Blades 7, rounded
Filter Ring Diameter 62mm
Dimensions ø75.0mm x 105mm
Weight 1.2 lb / 540 g

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