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by Luke Rollins · Posted
A legacy mount gets a pair of modern optics with Thypoch’s latest lenses for the Leica M-mount, the Ksana 35mm f/2 ASPH and 21mm f/3.5 ASPH for full-frame cameras. Lightweight and compact, the two wide-angle prime lenses are robust manual-focus options for travel
by Mathew Malwitz · Posted
The wait is finally over, and Sony has unveiled not one, but two new game changing imaging tools to their arsenal. Introducing the a7R VI mirrorless camera and the FE 100-400mm f/4.5 G Master lens. The perfect marriage of speed and resolution.
by Luke Rollins · Posted
Twelve years after Panasonic’s princely fixed-lens LX100 camera first hit shelves and eight long years after the release of its follow-up, the company has finally delivered unto its compact-hungry hordes a suitable heir: the LUMIX L10 Digital Camera, sporting the same Leica 24-75mm f/1.7-2.8 full-frame equivalent zoom lens as the LX100 II.
by Luke Rollins · Posted
Panasonic is announcing a new natural perspective, everyday lens for L-mount hybrid shooters, the LUMIX S 40mm f/2 lens. With its compact form factor, normal focal length, and wide maximum aperture, the lens is an effective solution for walkaround storytelling in both stills and video.
by Luke Rollins · Posted
Third-party lens-maker Viltrox is announcing two new prime lenses for Sony E and Nikon Z full-frame cameras, the 35mm f/1.8 II EVO and 55mm f/1.8 EVO lenses. Joining an 85mm f/2 prime released in fall 2025, the new
by Mathew Malwitz · Posted
Vaonis continues to flesh out their line of telescopes with the new Vespera Pro 2 and Vespera III, featuring new optical designs, improved connectivity, and many more features to make your astrological viewing and photography all the more attainable and enjoyable.
Vaonis Vespera 3 Smart Telescope
At the top of the order is the
by Mathew Malwitz · Posted
Binoculars are a must-have for any nature enthusiast. Whether it be to get a close-up view of a bird that landed outside the kitchen window or taken on a hike, there are many applications for these handy optics. If you’re in the market for a new pair of binoculars, what better option than the new Swarovski CL Companion III series. They’re colorful, portable, and the perfect companion for any outdoor adventure.
by Mathew Malwitz · Posted
Building on their long-established legacy of compact cameras, Panasonic continues to deliver exceptional imaging tools for creators on the move with the new ZS300. Designed to make photography and content creation simple yet versatile, this new camera packs quite the punch and delivers an exciting array of features.
Panasonic Lumix ZS300
At the heart of this camera sits a 20
by Mathew Malwitz · Posted
Manfrotto just announced the latest addition to its ONE tripod platform, the ONE Photo. With a focus on speed in setup and operation, the ONE Photo provides a greater level of efficiency for professionals and enthusiasts alike.
Manfrotto ONE Photo Aluminum Tripod
There’s nothing more troubling than getting to a location and racing the clock to set up your tripod. Twist
by Mathew Malwitz · Posted
Zeiss has just announced the latest addition to its Otus ML lens family with the new Zeiss Otus ML 35mm f/1.4 Lens. Designed for precise creative expression, this manual-focus lens brings Zeiss’s renowned optical performance and natural color rendition to the latest and greatest mirrorless systems.
ZEISS Otus ML 35mm f/1.4 Lens
The Otus ML 35mm f/1.4 lens joins an existing lineup
by Luke Rollins · Posted
After something of a banner year for the company, Sigma's new year begins with the announcement of two new lenses, the 35mm f/1.4 DG II Art Lens for Sony E and L-mount full-frame cameras and the
by Luke Rollins · Posted
The second generation of Nikon’s “Holy Trinity” professional-grade zoom lenses receives its second installment with the announcement of the new NIKKOR Z 70-200mm f/2.8 VR S II lens. Faster, lighter, smaller, and more refined than its F- and Z-mount predecessors, this S-line workhorse is an S-tier choice for professional multimedia creators in a broad range of applications.
by Luke Rollins · Posted
Tamron is announcing a new high-end standard zoom lens for portrait photographers, the full-frame 35-100mm f/2.8 Di III VXD lens for both Nikon and Sony mirrorless mounts. Following in the footsteps of Tamron’s much-vaunted 35-150mm f/2-2.8 Di III VXD zoom, the new lens compresses the focal range to cover four of the most popular portrait focal lengths while still achieving
by Luke Rollins · Posted
OM SYSTEM is announcing two specialty versions of popular products, the OM SYSTEM OM-3 ASTRO Mirrorless Camera, a Micro Four Thirds interchangeable lens camera optimized for astrophotography, and the TG-7 INDUSTRY Digital Camera, which comes sold exclusively in a NY-TGV Super Adapter Kit for
by Luke Rollins · Posted
Canon’s RF mirrorless system is gaining two new wide-angle lenses, the 14mm f/1.4 L VCM and the 7-14mm f/2.8-3.5 L Fisheye STM, representing new ground broken for the company’s flagship optical group. Optimized for hybrid workflows, the new prime is the company’s brightest ultra-wide ever, while the new fisheye zoom covers a