How to Create a Website That Will Grow Your Photography Business

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Back by popular demand: You know that you need a website (or that your current one needs an update), but you’re not sure where to start. Should you hire someone or do it yourself? What makes a website successful? How can your website help you gain new business most effectively?

In this workshop, Squarespace shows you how you can build a successful website that's easy to maintain and update and will impress clients. Squarespace will share best practices, what to avoid, and the most effective ways to drive traffic to your site and business.

Topics covered include:

  • Your website creation options and what will work best for your needs.
  • What is a Content Management System (“CMS”) and how to choose the right one for you.
  • What kind of content should be on your site and how you should structure it.
  • How to use blogging to build your brand and business.
  • How to leverage social media to drive traffic to your website.
  • How to ensure that your website is optimized for all mobile and tablet devices.