Route 66 American Icon: Self-Publishing the Fine Art Photographic Book

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In this seventy-minute presentation, photographer Shannon Richardson takes the audience through the entire process of self-publishing. Subjects include image preparation, proofing for accurate reproduction, using Adobe Indesign to create a print-ready PDF file, working with the printer to achieve the finished product, and how to take advantage of the Internet to market and distribute his creation.

Here, the iconic Route 66 takes a back seat to the technical details. Richardson shares many of his images, not only to showcase his work, but to underscore the thought process he went through as a self-publisher, from initial concept to the completed book.