CES 2015: BLU Products Stirs Up the Smartphone Market


For quite some time, the smartphone market has been run by a handful of manufacturers, making it difficult for others to break in to the game. One manufacturer has managed to make a name for itself: BLU Products. This company is showing off an impressive lineup of new smartphones this year at CES. BLU Products has revamped its product line with updates to the already established VIVO Air, Studio Energy, and Life One series smartphones, while introducing the new Studio X, Studio X Plus, and Studio G smartphones.

The device gaining the most notoriety on this list of smartphones is definitely the Studio Energy. This smartphone offers one of the largest stock batteries currently available, with a 5000 mAh capacity, all while maintaining a 10.4mm design. BLU is making some pretty lofty claims with regard to the battery life, saying you can expect to get 4 days with standard usage; 52 hours of talk time; and 45 days of standby time. Along with the impressive battery life, the Studio Energy features a 5-inch HD display, 8-megapixel main camera and 2-megapixel front-facing camera. Inside you will find 8GB of built-in storage with the ability to add microSD cards up to 64GB in size.

Accompanying the Studio Energy, the BLU Vivo Air features a 5.15mm design weighing less than 100 grams. This ultra-slim smartphone is built from one solid block of aluminum-magnesium alloy and sports a Corning Gorilla Glass 3 shell on both the front and rear. The second-generation device in the Life One series features both design and performance improvements with a Qualcom 64-bit 1.2 GHz quad-core processor, a 5-megapixel front camera, 13-megapixel rear camera, a 5-inch display for the new Life One and 5.5-inch display for the Life One XL.

BLU Products also introduced two new smartphones at CES. The Studio X and Studio X Plus devices appeal to those in search of a large, bright display. The Studio X features a 5-inch display, while the Studio X Plus borders on the phablet category with a 5.5-inch display. Also making its debut is the Studio G, which is designed with a lower price point in mind. While it may be in search of a lower price point, BLU didn’t skimp on the specs with a 200 ppi 5-inch display, a 1.3 GHz quad-core processor, a 5-megapixel rear-facing camera, and a front camera for taking those selfies. 

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I am very interested in this BLU brand cellphone.

they are affordable and very good. I have an octacore phone from them (life 8, $170 off contract) and im really happy with it. ill ditch it for the new life XL

price for two model?


Love the BLU smart phone

But keep in mind, all their models are GSM, which means you can not use them with Sprint or Verizon and with any of the 3rd party service providers who work on the Sprint or Verizon network.

Maybe Sprint and Verizon will come over to GSM - oneday.

Unless they adopt massive infrastructure changes, probably not. The oligopoly in service providers doesn't give them any incentive to switch.

What is the BLU brand, and what company made this? I've never heard of this brand before.

Blu is their own brand of smartphones. For more in-depth information on the company, check out their website at the following link: http://bit.ly/1A648xa

Blu is a company who distribute Samsung phones, and they started manufacturing imitations of Samsung Smartphone’s in 2009, and they are usually around 40% cheaper then Samsung.

However, most of their models do not have 4G LTE internet speeds, but for the price you pay for the phone, why complain?

So far, they are selling tons of phones, but only as long they will keep the prices low….

I bought a BLU Studio 5.5 as a Christmas gift for my adult son.  Works great with AT&T service and he is blown away with how good the phone.  Best of all was paying under $150 and not getting held hostage for 2 years by the threat of early termination fees.  BLU is proof that if there was truly open competition in the cell phone market that all phones would be much more affordable.  I'll never pay $600 for a phone again.