Automatically Registered
When you purchase the AppleCare Protection Plan together with Apple Hardware at the same time, you'll be automatically registered in the plan.
Legal Copy
With the exception of North Carolina, the company obligated under the AppleCare Protection Plan in the United States is AppleCare Service Company, Inc., an Arizona corporation and wholly owned subsidiary of Apple Inc., doing business in Texas as Apple CSC Inc. In North Carolina, the company obligated under the AppleCare Protection Plan is Apple Inc. For complete details, see terms at http://www.apple.com/legal/applecare.
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2 Year AppleCare Protection Plan : $96.99
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3 Year AppleCare Protection Plan : $127.99