B&H enters into Minimum Advertised Price (MAP) agreements with some suppliers. According to these agreements, which vary in details from vendor to vendor, the retailer can sell an item for any price, but may not advertise the item for an amount less than the Minimum Advertised Price which is set by the supplier. Retailers agree to MAP contracts because the vendor makes it worthwhile for them to do so. A retailer who abides by the agreement can count on getting first news and early shipments of new products, and generally enjoys a favored status. At B&H, while we abide by our MAP agreements, our lowest selling price is always what you pay.