There are places on our web site and in our print ads, where the spaces for prices are intentionally left blank. In other instances, the advertised price is higher than the price you actually pay when you order that item. The reason for this is MAP (Minimum Advertised Price).
MAP is a voluntary agreement a retailer enters into with a supplier. According to the agreement, which varies in details from vendor to vendor, the retailer can sell an item for any price, but may not advertise the item for an amount less than the Minimum Advertised Price. Retailers agree to MAP contracts because the vendor makes it worthwhile for them to do so. A retailer who abides by the agreement can count on getting first news and early shipments of new products, and generally enjoys a "favored" status.
At B&H, while we abide by our MAP agreements, we want to make it as easy as possible for you, our customer. When there is a lower selling price and the provision of the contract permit, we will volunteer it -- no need for a nod-and-a-wink or a secret password. At B&H, our lowest selling price is always what you pay. At B&H, we've set up workarounds. Either we ask you to call, or we will e-mail the price, or you can use Live Chat to inquire for the lowest price while online. If you still have any questions about MAP policies, feel free to contact Henry Posner via e-mail at henryp@bhphotovideo.com.
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