Welcome Books, B&H and Lexar present a very special event that is unique, ambitious and completely unprecedented, The Oxford Project. Taking a traditional photography book to whole new plane of creativity The Oxford Project has been transformed into a theatrical performance.

Join us at the B&H Event Space as the photographer of The Oxford Project Peter Feldstein gives a special one hour artist lecture about his experience conceiving and executing The Oxford Project as well as an opportunity to have Peter sign copies of his book. Later that night, we invite you to witness The Oxford Project book come alive in theater as actors perform the voices of the people of Oxford Iowa, featuring the authors and a number of special guests.

To learn more about this special performance, which will take place at The American Place Theatre, St. Clements Church 423 W 46th St, New York, NY 10036 at 7: 00pm, please visit: www.theoxfordproject.com

Here is what is being said about The Oxford Project:

"Main Street America, as you've never seen it before"

"An illuminating portrait of the American spirit that will surprise, touch, and utterly absorb you."

The Oxford Project has been featured on CNN.com, and CBS SUNDAY MORNING, and in THE WASHINGTON POST, THE CHICAGO TRIBUNE , and THE NEW YORKER and was one of Amazon's ten best photography books of 2008.

In 1984, photographer Peter Feldstein attempted to photograph everyone in the town of Oxford, Iowa, where he had lived for eight years. There were six hundred and seventy-six people in the Oxford, and Peter wanted to take photographs of everyone.

Oxford is only 16 miles west of The University of Iowa, in Iowa City, a lively town of 62,220. But in many ways Oxford is a self-contained, insular town of hopes and dreams, virtually untouched by all the vitality and vulgarity of urban America.

Peter set up shop in a storefront, across the street from where he lived. Inside he hung a wrinkled construction tarp and turned on two 1,000-watt quartz lights. He didn't pose anyone. Instead, he gave each person an opportunity to be him or herself. He asked people to dress as they ordinarily would on a Saturday afternoon Peter was interested in little things: the tilt of a head, the placement of hands, a half-hearted attempt at a smile.

Twenty-one years later, Peter set up his camera again to re photograph Oxford's residents. Some whose photographs Peter had taken in 1984 had died. Some had moved away. But many still lived in Oxford. Each subject was then interviewed and they quickly discovered that each interview took on a personality of its own.