This is a 12 pack of Lens Cleanse Natural Lens Cleaning Kit from Hoodman. It's comprised of wet and dry elements that help to keep your optics clean and free from dirt and grime. The kit is made from naturally found organic plant enzymes that work to break down the grime that accumulates on lenses, filters and other optics.
The towlettes in this kit are made from very soft natural wood fibers that will not compromise the optical coating on your lens. This is an eco friendly kit that contains no caustic chemicals or anything that will harm the environment.