Apple

by Mos Khan ·Posted
Apple announced today updated versions of the Mac Studio. Interestingly, the company is leveraging both generations of chips with the base Studio now packing an M4 Max chip while the higher-end model featuring an M3 Ultra. According to Apple's own metrics, the new Mac Studio is their most powerful Mac to date. The M4 Studio's asking price comes in at $1,999 while the kitted-out M3 version starts at a cool $3,999.
by Mos Khan ·Posted
Apple made a surprise announcement today, revealing an updated MacBook Air with an M4 processor and a new sky blue colorway. More surprising than the announcement itself is the fact that the Air is getting a price cut with the 13- and 15-inch models now starting at $999 and $1,199 respectively. Apple MacBook Air with the M4 chip
by Steven Esposito ·Posted
Apple has announced a faster and more powerful iPad Air—now featuring an M3 chip and built for Apple Intelligence. Operating nearly twice as fast as the iPad Air with M1 and 3.5x faster than the iPad Air with A14 Bionic, the updated iPad Air facilitates faster multitasking capabilities, enhanced graphics for games, and an overall smoother experience. Available in in 11- and 13-inch models, the new iPad Air gives users the option to pick the size
by Richard Stevens ·Posted
It’s been a great year for consumer tech, with some standout releases from some of our favorite brands. With new releases just around the corner, we’re excited to see what’s on the horizon. For now, I wanted to highlight a few products that caught my attention this past year. I’ll even showcase a couple of products that have been around for a while but deserve to be mentioned among the very best home entertainment gear available. My Favorite OLED TV: Samsung S95F Regardless of the display technology used, Samsung is a TV powerhouse. Samsung is
by Steven Esposito ·Posted
Apple's product lineup has evolved quite a bit, with more options available today than at any point in the company's history. This overabundance of choice means finding the right device can be intimidating for the first-time buyer or aspiring professional. This guide is meant for anyone hoping to incorporate a Mac into their creative workflow and should help you break down and more easily identify which device might be right for you. There are currently six categories that comprise the Mac universe: MacBook Air, MacBook Pro, Mac mini, iMac,
by Steven Esposito ·Posted
Whether you're a professional DJ or just taking your first steps into photography, a capable machine is essential because it is the cornerstone of your workflow. There are many factors to consider when shopping for a laptop and, in this guide, our goal is to help you get a better idea of what specs are going to matter the most for the most common content creation applications. Best Laptops for Photographers and Videographers on the Go Videographers and photographers constantly on the move need a workstation that's powerful enough to handle
by Steven Esposito ·Posted
With the recent announcement of the new MacBook Pro with M4 chips, creatives all over the world might be thinking about upgrading from their current system. While in some cases upgrading can be straightforward, Apple has expanded upon their traditional chip architecture and configuration profiles that may require some finesse. Luckily, we are here to help guide you along the path and get the best machine for you in your hands
by Steven Esposito ·Posted
If you are in the market for a new MacBook Pro and you’re wondering what the real differences are between Apple’s M3 and M4 silicon , you’ve come to the right place. Each platform delivers incredible performance that allows users to complete a wide range of tasks with ease, but there are a few differences you should be aware of before diving in. Right now, we are going to look at the three
by Gabby Bloch ·Posted
Songwriters, producers, and audio engineers looking to upgrade their MacBook may be wondering if it’s worth investing in Apple’s latest MacBook Pro with the M4 chip or whether previous models offer sufficient performance for typical audio production needs. With that question in mind, let’s take a brief look at what the new MacBook Pro is capable of and who it is ideally designed for. And for those focusing on song production, scoring, and typical
by Zack Young ·Posted
It is a truth universally acknowledged, that any creative person or artist-type, must regularly use an Apple device (or wonders if they should). iPhones, iPads, and MacBooks—they've all become ubiquitous over the last couple of decades, especially among artists. But are any of these devices truly useful for filmmakers, or are they just a distraction? Let's find out! Which iPhone is Best for Filmmakers? Everyone knows what an iPhone is but ask someone whether
by Gabby Bloch ·Posted
Thanks to its powerful M4 architecture, the latest gen of Apple’s iPad Pro makes it easier than ever to create music without the assistance of a computer. As a songwriter, performer, and/or producer, the main questions you need to answer before investing in the new iPad Pro are how much internal storage you’re looking for, what kind of processing power you’ll need, and how big you want your screen to. You will
by William Min ·Posted
Ever since Apple made the move to making its own in-house silicon, the entire Mac lineup has evolved to become supremely capable when it comes to handling content creation, including the labor-intensive task of editing video. And while it’s true that performance will vary depending on the model, you’re no longer limited to just a few capable devices. Apple’s powerful in-house processors mean that regardless of whether you
by Steven Esposito ·Posted
With the recent unveiling of its upgraded MacBook Pro series—now featuring the unrivaled power of M4 silicon—Apple has once again redefined the landscape of artistic expression, pushing the boundaries of creative possibility further than ever before. But with new power comes new questions. Specifically, which configuration of MacBook Pro—of which, there are many—is right for you. If you're a photographer, the
by Steven Esposito ·Posted
Apple unveiled its latest entry to the MacBook Pro lineup with the new 14” and 16” MacBook Pro with M4, M4 Pro, and M4 Max chips. Sporting the familiar and iconic look of previous generations, the new MacBook Pro features new improvements under the hood designed to give users better performance on the go along with additional ports that transform the MacBook Pro into the centerpiece of your creative workstation.
by Steven Esposito ·Posted
Apple announced its latest entry to the Mac mini family with the new, compact Mac mini with M4 and M4 Pro chips. Sporting a smaller footprint than the previous model, the new Mac mini not only takes up less space on your desktop, but it also provides you with additional connectivity options to help streamline your setup. Apple Mac mini