nVidia
At CES 2025, NVIDIA announced their latest foray into the graphics card world with their brand-new GeForce RTX 50 Series cards powered by Blackwell shader core architecture. Featuring 5th Generation Tensor Cores, 4th Generation RT Cores, and greater boost clock speeds, the GeForce RTX 50 Series promises to deliver greater performance across the board for designers, engineers, and gaming enthusiasts.
Universal Technologies
Each graphics card utilizes enhanced ray tracing technologies designed to refract light onto the scenery in a realistic
Tools don’t make the artist, but they certainly do help—especially when those tools come from NVIDIA. Case in point: NVIDIA Studio, a creator-focused platform featuring some of the most powerful creative tools on the planet. Whether you’re an aspiring artist, an industry vet, or just someone who likes to dabble in the creative arts, NVIDIA Studio can help you achieve all your artistic ambitions.
NVIDIA RTX GPUs
With more than
A bit of a breather compared to the previous few weeks, this final week of January still saw some new product announcements from OM SYSTEM, in the photo world, and new computer components from AMD and NVIDIA. Outside of these main announcements, we also had a timely release from Polaroid as well as a few other educational and inspirational pieces of content to share.
OM SYSTEM Launches New Flagship and Pair of Lenses
After a relatively quiet 2023, OM SYSTEM is making an early splash with
At CES 2024, NVIDIA launched a whole line of GeForce RTX 40 SUPER Series graphics cards. While the GeForce RTX 4070 SUPER and RTX 4070 Ti SUPER can handle 1440p gameplay with ease, gamers who are looking to play at 4K should opt for the GeForce RTX 4080 SUPER. Delivering up to 52 shader TFLOPS, 121 ray-tracing TFLOPS, and 836 AI TOPS, the GeForce RTX 4080 SUPER can enhance both 4K gaming
Building a PC is now more accessible than ever. There are many ways to find compatible parts, and a quality rig can typically last you longer than any console. As someone who, primarily, has been a console-based gamer for most of my run, I understand the perception that building a PC is intimidating or complex—so much so that I've gamed on consoles because I think they're as close to "plug-and-play" as is possible today. Luckily, building a PC is not as difficult as you might think; the hard part is doing the research and figuring out what you
NVIDIA's Ada Lovelace architecture reaches new levels of performance with the introduction of the RTX 40 SUPER series of graphic cards. ASUS offers a wide range RTX 4080 SUPER, 4070 Ti SUPER, and 4070 SUPER GPUs across its ROG Strix, TUF Gaming, and Dual models. In addition to delivering high frame rates and realistic lighting effects with real-time ray tracing, these GPUs deliver enhanced performance for AI-related tasks such as generating images and videos, which can accelerate professional workflows while enhancing video calls with
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As Deanne Fitzmaurice describes it, a photojournalist's job is part sociology and part archeology, but most important, it's being on the cutting edge of what's happening, telling stories about people. It's this combination of varied disciplines, connecting with subjects, and learning something new every day that has held her fascination from her very beginnings at the San Francisco Chronicle through to the rich tapestry she's woven as a visual storyteller today. We recently sat down with Fitzmaurice to gain insights into the many facets of her
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Artificial intelligence is a polarizing topic, and its rapid evolution within content creation has set our once familiar world on edge. To help demystify this gargantuan subject and add clarity to important concerns, we’re turning to an artist positioned at the very center of the debate between photography and AI imagery.
Above photograph © Boris Eldagsen
German media artist Boris Eldagsen made global headlines after entering his AI-generated image, “The Electrician,” in the Sony World Photography Awards. He won a top prize, and then
If you're looking to play your favorite games at Full HD 1080p with ray tracing, the NVIDIA GeForce RTX 4060 graphics card may be right for you. This Ada Lovelace architecture GPU features 3rd-generation RT cores and 4th-generation Tensor cores, like all 40-Series graphics cards. With 8GB of GDDR6 VRAM, the GeForce RTX 4060 offers performance improvements of up to 2.3x over previous-gen GeForce RTX cards, while also being power
Live 8K cinema-quality streaming, live cinematic production, virtual production, VFX, and RAW R3D capture―all are now possible using the dedicated RED Connect Module from RED DIGITAL CINEMA for V-RAPTOR/XL cameras. Not only does the RED Connect Module enable simultaneous streaming and recording, but it does so at rates up to 8K 120 fps or 4K 240 fps. Multicamera users will appreciate the RED Connect Module’s ability to sync numerous cameras using genlock and timecode via PTP (SMPTE ST 2059-2) and a single-mode LC connection at rates up to 10
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Join us for a creative conversation with Drew Geraci, an award-winning photographer and cinematographer. Geraci discusses how technology has made an impact on his creative end-to-end process and shares some wisdom for creators.
0:00 - Introduction
1:15 - Geraci’s Background
5:40 - Know the Gear and Your Workflow
11:11 - Beginner Setup Recommendations
15:40 - There's Power in Knowing the Specs
17:37 - The Future of Higher Resolution
20:57 - Have Backups for Your Backups
23:08 - Geraci’s Past Projects
27:38 - How New Technology Allows You to Do
With the GeForce RTX 40 Series Laptops, NVIDIA delivers the Ada Lovelace architecture, GeForce RTX 4090 and 4080 laptop GPUs, and 5th-gen Max-Q technologies, increasing performance and efficiency. Powered by 13th Gen Intel® Core™ processors and RTX 4080 and 4090 laptop GPUs, these laptops run up to three times more efficiently than previous-gen NVIDIA flagship laptops, enabling you to game at higher detail and speeds, as well as power through creative workloads in a shorter amount of
During its CES 2023 Special Address, NVIDIA announced its newest RTX 40-Series graphics card, the GeForce RTX 4070 Ti. Utilizing Ada Lovelace architecture, the GeForce RTX 4070 Ti features 7680 CUDA Cores and 12GB of GDDR6X VRAM. The RTX 4070 Ti also supports DLSS 3, which is a breakthrough in AI-powered graphics that boosts performance on more than 250 supported games and creative apps. NVIDIA claims the RTX
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In some locales, the period between Christmas and the New Year is known as the "Wild Nights," where mischief reigns in the darkest days of the northern hemisphere. We’re digging into this theme for our last show of 2022 in a chat with photographer and producer of this very podcast, Jill Waterman, who has been documenting New Year’s Eve traditions and exploits around the globe for the past 38 years. We first spoke with Waterman about this project in the two-part show
During its GeForce RTX: Game On virtual event, NVIDIA announced the GeForce RTX 3060, adding to its already-impressive lineup of graphics cards. The RTX 3060 takes full advantage of the Ampere architecture, offering hardware ray-tracing capabilities and support for DLSS at a lower price point.
The NVIDIA GeForce RTX 3060 features 12GB of GDDR6 VRAM and a 192-bit memory interface. With 13 shader-TFLOPs, 25 RT-TFLOPs, and 101 tensor-TFLOPs (to power NVIDIA DLSS), the RTX 3060 has twice the performance and 10 times the ray-tracing performance of