FourThirds

Olympus has just announced the new E-P5, the fourth generation of their popular PEN series of interchangeable lens mirrorless Micro Four Thirds camera bodies, which features an eye-catching, retro design that’s reminiscent of the original PEN F series from the 1960s and '70s.

Panasonic has just announced a new member to their lineup of mirrorless digital cameras: the Lumix DMC-G6. This camera succeeds the G5 and adds to it an array of performance and imaging enhancements, many of which are focused around improved movie recording and the integration of built-in wireless connectivity.

Sigma has announced three new lenses for Micro Four Thirds and Sony E-mount cameras. The three lenses are part of their Art line, which are generally prime lenses with wide maximum apertures, providing sharp, high-contrast images. In the case of these three lenses for mirrorless cameras, the generalization holds true.

Trending topics on Twitter change rapidly from one minute to the next, but in the world of electronics manufacturing, trends evolve slowly, often taking an entire calendar year to surface. Here at B&H, we’re among the first to get our hands on the latest professional and consumer equipment, and we’re always looking for new trends in the products.

Panasonic has recently introduced two new members to their Lumix line of digital cameras: the GH3 and the LX7. Both of the cameras are successors to previous models, the GH2 and the LX5 respectively, and improve upon such with faster performance and a refinement of the already impressive features.

As the holidays approach, it’s a good time to get your game on, in terms of all those family photos you will be taking. Getting little Junior to smile and Uncle Harry to pay attention may be the most difficult aspects of creating a shareable family shot, but there are some technical elements surrounding quality holiday photography that we should discuss now.

Olympus has just announced a new addition to the Micro Four Thirds system, the M.ZUIKO Digital 17mm f/1.8 lens. This lens offers a 35mm equivalent focal length of 34mm, giving it a slighter wider-than-normal angle of view that is ideal for general everyday use.

Pancake lenses, those small, fixed focal length lenses that barely protrude from your camera’s lens mount, are becoming increasingly common. Based on a simple Zeiss Tessar lens design that dates back more than a hundred years, pancake lenses are popular again due to their size—they extend an inch or less from the camera body—and weight, which is usually about 3 ounces.

When Blackmagic Design announced their new Cinema Camera at NAB 2012, the camera was instantly recognized as a game changer. Previously, the Melbourne-based company was established as a leading manufacturer of hardware and software for video recording, editing and conversion.

The number of fast, wide aperture prime optics we carry at B&H has grown over the past year, and in a market that has become increasingly populated by slower, variable-aperture zooms, this is encouraging news.

As camera technology continues to progress, lenses also continue to evolve. With improved sensor technology and greater resolution cameras, a lens's main progression is to keep up with the amount of data and image quality that can be resolved by an image sensor and processor.

Say the word “telephoto” and many photographers automatically think “Oh, telephotos bring things closer.” Now while this is true—particularly in the mind’s eye of newbies—the imaging abilities of telephoto lenses go well beyond “bringing things closer,” especially when you start shooting with progressively longer optics.

A quick glance through current consumer photo magazines can be a dizzying experience… new models seem to appear on the market as quickly as manufacturers can think up new names, and reviewers assure us that the old models are "oh-so-ten-minutes-ago," replaced by something better, faster, and often cheaper.

Advanced mirrorless digital cameras have become viable alternatives, not compromises, to true optical single lens reflex cameras, and sometimes surpass others with regard to optical performance, portability and stealth.

2012 has seen an in increase in all things mirrorless, that being a bit of an umbrella term for compact interchangeable-lens cameras, their lenses and adapters. Canon, for example, released its first mirrorless camera system in 2012 and most major manufacturers have added new cameras to their mirrorless lineups. Of course, a growing list of lenses for these cameras—of all focal lengths—is now available, too.

 

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