For the longest time, the words “new from Leica” sounded like an oxymoron, but on 9/9/09, Leica's Chief Executive Officer, Rudi Spiller, along with Director of Product Management, Stefan Daniel, and the musician/photographer, Seal, announced the introduction of two new Leica rangefinder cameras—the Leica M9 and Leica X1—as well as the official debut of the medium-format Leica S2.