Finding Your Niche as a Wedding Photographer

Lisa Devlin discusses how she found a way to blend her style of shooting (alternative rock) into a saturated market (weddings) and make it work for all parties concerned. By finding clients (and letting clients find her) that share her quirky but intimate style, she has been able to build a successful business. During this video, she casually drops wonderful tips for newbies and pro shooters alike. 

As a photographer, she tries to tell the story of the wedding day as a documentarian might, focusing on details and the “moments in-between.” She prefers natural light, a minimal kit and loves the quiet moments between bride and groom when she is “out of the equation.” On the business side, she discusses using social media, particularly Pinterest, and how she brands herself online and in the hard world.