After 74 years, Fred Marcus Studio, in New York, continues to set the standard for wedding photography. But behind all the images is a business that has also thrived. Brian Marcus, the third generation of Fred Marcus Studio, here shares his experiences, secrets, and ideas for running and maintaining a successful studio.
Marcus takes you through the top techniques for booking more jobs, shooting with the sale in mind, and maintaining and nurturing your client relationships. Taking a beautiful photograph is just the first step to creating a thriving business. It is essential to be able to market and sell your brand and your product from the moment the client walks through the door, to the album-making process, and beyond.