Joel Grimes is commonly referred to as a commercial advertising photographer. However, he’d rather define himself as an artist, not in any pretentious way, but because it accurately describes what he does and how he goes about his work. And in doing so, he extends that appellation to all those that choose to follow the call of their unique talents. But what has this to do with dramatic portraiture?
This question and more are answered in this spirited, almost two-hour presentation. Having explained that concept, Grimes goes on to demystify the process of lighting portraiture. He shows how people can be freed from the technical burdens that bog them down, and in doing so, move themselves forward in the creative process. And with a stunning admission along the way, he absolutely proves his point.