The year 2010 marked, for better or worse, my fourth consecutive National Association of Broadcasters (NAB) convention. It was, for the industry's sake, good to see larger crowds than I remember from the past couple years, and, at the very least, there seemed to be more “excitement” in the air. In particular, 3-D was all the rage (and, should you be interested, 2009 was notable for DSLR Video, 2008 for The Great Recession and 2007 for Final Cut Studio and The Red Camera). It was as though most companies had, overnight (post-Avatar), transitioned their entire business model to remodeling your favorite sporting event or video game. I was skeptical at first, thinking 3-D sounded a bit “gimmicky,” but that all faded away the moment I laid my bespectacled eyes on the massive 3-D purposed screen in Sony's booth. It appears the third dimension really does make all the difference.