Simply put, the single best thing photographers can do right now to directly improve their business is adding video. Just as digital technology revolutionized the industry a decade or so ago, I strongly believe that fusion products—the combination of still images and motion capture—will soon become the norm in our ever-evolving industry.
In one scene of this season’s finale of the television series House, the only light appears to be coming from a flashlight in a character’s hand. The picture, nevertheless, is sharp and clear with a wide range of brightness and color, allowing detail to be seen even in the face of the flashlight holder, behind its beam.
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