While technology has become more energy efficient over the years, there’s still a lot to be done to improve the environmental impact of imaging products and practices. Whether you’re a pro, gear head, or hobbyist here are some simple things you can do to make the carbon footprint of your photo / video / audio work a little smaller.
I'm a big fan of cameras that fit in my pocket. I'm also aware of how dainty some of the tinier digicams can be, which is why I've been even a bigger fan of the more rugged, tough digicams that have come to market over the past couple of years from Olympus, Panasonic, Canon, and Fuji. Add to this list the Pentax Optio W90.
The most compelling technology story of 2009 was actually a marketing story. Samsung nearly single-handedly managed to re-label an emerging category of LCD TVs as LED TVs. The campaign was Initially received by tech-knowledgeable consumers and Samsung’s competitors as unorthodox at best, misleading at worst. After all, Samsung was still selling LCD TVs no matter whether florescent- or LED-backlit. But as the year unfolded the outrage subsided and competitors started adopting the same terminology as a brilliant marketing strategy.
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