Besides Moshe Zusman's tips for online marketing, you should consider other ways to ensure that you—and others—will be able to track your photos online. At the same time, you must pay heed to copyrighting your photos. It's not all about watermarking either. Here are some tips on how I do it in Lightroom 3.
Every serious photographer has an archive of some form. Some of those archives become important libraries at the heart of our collective visual culture, holding significant imagery that historians utilize and the public enjoys. Others disappear into obscurity, and with them go potentially important images, never to be seen by the public. As photographers, we want our work to fall into the former category. Most photographers neglect image archiving to the point that most of their work will sadly end up in the latter category.
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