The most compelling technology story of 2009 was actually a marketing story. Samsung nearly single-handedly managed to re-label an emerging category of LCD TVs as LED TVs. The campaign was Initially received by tech-knowledgeable consumers and Samsung’s competitors as unorthodox at best, misleading at worst. After all, Samsung was still selling LCD TVs no matter whether florescent- or LED-backlit. But as the year unfolded the outrage subsided and competitors started adopting the same terminology as a brilliant marketing strategy.
Wires. Sometimes, they just get in the way, especially when working on a professional video production. Snaking hundreds of feet of cable around a shooting location can make it difficult for camera operators to move around, can be incredibly messy, and sometimes wires and cables can make capturing the shot you need incredibly difficult or even impossible.
One of the best reasons to visit the B&H SuperStore in New York City is to physically examine the latest equipment for photography, video, personal and home entertainment, and pro audio. Getting to hold the latest DSLR camera in your hands and take a few test shots is the best way to determine if it's the right one for you. But where do singers, producers, and voice over artists go when they need to test out studio microphones and preamplifiers?
We've all experienced audio that's out of sync. When audio doesn't match up with video, it feels like we're watching a poorly dubbed movie. When your studio hardware isn't synced to a good clock, it creates an odd echoey scenario that can be so subtle you may not realize your overall sound is being degraded. So what can be done in order to keep audio in perfect sync? In a word, a word clock. A word clock is a nifty bit of technology that has the sole purpose of keeping perfect time and preventing data errors with digital audio.
DSLR video has changed the industry. Over the past year, our photographic sensibilities have propelled the moving image-opening the door to a new realm of storytelling possibilities. For photographers, the form factor is comfortable and familiar. The lens selection? A dream come true. Custom color palettes, high ISO capture, all with a professional esthetic rivaling the production values of major Hollywood productions-how could this not be industry changing? Life changing, even?
The film of the digital age - memory cards - were dealt their biggest hands ever at CES even as two leading camera manufacturers seemed to abandon their largely proprietary formats in favor of the emerging SD card standard.
What camera companies don't promote in their new product announcements at CES can speak volumes. Sony, for example, introduced new cameras and camcorders that instead of incorporating its proprietary Memory Stick Duo card format contained slots for SD or micro SD cards.
I can't imagine a more perfect morning than the one we chose to go ballooning over the temples in Bagan, Myanmar on our recent photo safari. There was a soft breeze, only a few clouds, and the temperature was perfect. As the sun rose over the mountains in the east, it lit up the first of the literally thousands of temples and pagodas on our route with a golden light that made their historic brick facades glow.
Prices, specifications, and images are subject to change without notice. Not responsible for typographical or illustrative errors. Manufacturer rebates, terms, conditions, and expiration dates are subject to manufacturers printed forms