I have both products and I'm still tweaking how they fit into my workflow. For brackets, I still prefer Photomatix as a starting point, but then use the result & my brackets in Photoshop to composite a finished result. That method seems a bit more cumbersome with HDR Efex Pro, but perhaps that's just me.
However, I find that I like HDR Efex Pro more for a 1-shot HDR image. Even using it on an old JPG breathes new life into some images. It's an interesting product and I'll keep playing with it.
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