I can shoot full HD on a Canon EOS 550D T2i for under a thousand. How much will this camera cost?
True, but the advantage to this will (hopefully) be something that doesn't exhibt the problems both the T2i and and 5D have in their image quality. Something that's designed to be an HD video camera first, and a DSLR second, rather than the other way around.
From what Sony said at NAB, this is to be the first of a series of cameras with APS or 35MM sized chips coming out between now and NAB 2011 (or to be announced during that period anyway). If they are the first to get something like this to market, it could be a big win for Sony.
Panasonic also has a simliar camera in the works using the 4/3rds lens mount from their DSLRs as well which should use Panasonic, Lecia, and Olympus micro 4/3rds lenses.
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