It's a bid by Sony to compete against the likes of the Canon D5 MII, which can shoot full HD in very low ambient light. Indie filmakers might be interested, but there is already a considerable stable of aftermarket goodies for the Cannon, et al., and the Sony lacks the DSLR's large image display means the POV will be the filmaker's head, a real limitation.
Kind of neat tool, but I wonder where the market really is...
It's exactly where the market is - everyone is striving for shallow DOF, it's really the last hurdle to get a true film look. First it was HD, then 24p, now larger sensors.
it's only the first of many cameras with 35mm or APS sized sensors Sony and Panasonic are coming out with in the next year or so. Shooting on a 5D or T2i came about because people didn't want to or couldn't afford to shoot on RED or something that is actually a proper film tool that you don't have to compromise with to get good results. The HDSLRs are just a stop-gap solution right now, they're not the answer to the market demand by any means. Can you get decent results on an HDSLR? Sure, if you are willing to sacrifice a lot to get it - but it can bea good tool. Would I use it to 'build' every video project we do? Not a chance. Having a true video camera style setup with a 35mm sensor that doesn't have some kind of chroma problems, audio connection issues, poor follow focus ability etc. etc. is the next step.
Make something that's more operator friendly for the same or more than a 5D and people won't be quite so in love with their Canon.
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