I have little doubt that this lens will set a new quality and performance standard in the Canon line-up, much as the original did when it was first released. There appear to be several notable improvements that many will appreciate and there are no doubt still some in this economy who will be able to justify a $7K price tag. For the professional who seeks to make a living shooting long glass, I fear few will be able to derive a return on investment at this price level (the photos and/or keeper rate are not going to be twice as good). As a Canon retailer that I value greatly, I urge B&H to share what I believe is a very strong and universal sentiment from the user community that the price on this lens and the others recently announced are beyond reasonable. As an owner of 2 pro bodies and a full suite of L glass I find myself really angry with Canon for the first time. I have too great an investment with Canon to seriously consider switching but I am often asked my opinion about the merits of each system. If these prices prevail at the time of launch I will cease to recommend Canon to others.
Log in Register
Your B&H Photo login also works for B&H Insights! After your first login you will be able to create a username.