My guess is that the pricing will start here ($7,000) and fall once the dealer inventory of new Mk I versions has been cleaned out. They can in effect protect their dealer channel this way. Canon can skim the top of the "have the best at any price" customer first in the meantime, and then drop to price to gain wider acceptance in a year. My guess is that this lens will be retailing at somewhere around $5,000 in a year - just a guess. They can do this with lenses since there is really no competition other than their own 300 Mk I. Note that this is different with cameras - the 5D MkIII will need to compete with Nikon offerings at the time it is introduced.
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