Not a bad article, though I think that a little more in-depth advice on criteria for exactly HOW to choose the next step lens would have made it a great article. Perhaps a set of bullet points or a decision tree to help guide beginners through the lens selection process would have been better than the chart of lenses.
As to the chart, I suggest that a couple of extra collumns would make it far more useful to the beginners.
1) Separate column for the aperture range. Yes, I know you included the aperture as part of the lens name/link, but beginners may not understand that /4L after the focal length means that it's a fixed F/4 Canon L-Series lens.
2) Column for the B&H price
3) Because many of the lenses in your chart are third-party lenses and are available for multiple mounts, a list of the mounts available would go a log way toward clearing up confusion amongst beginners. I'm sure that a lot of beginners are skipping over Tamron, Tokina, and Sigma lenses because, "My camera is a Canon" or "My camera is a Nikon" and they don't know that those lenses are available for their camera.
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