Not a bad article, though I think that a little more in-depth advice on criteria for exactly HOW to choose the next step lens would have made it a great article. Perhaps a set of bullet points or a decision tree to help guide beginners through the lens selection process would have been better than the chart of lenses.
As to the chart, I suggest that a couple of extra collumns would make it far more useful to the beginners.
1) Separate column for the aperture range. Yes, I know you included the aperture as part of the lens name/link, but beginners may not understand that /4L after the focal length means that it's a fixed F/4 Canon L-Series lens.
2) Column for the B&H price
3) Because many of the lenses in your chart are third-party lenses and are available for multiple mounts, a list of the mounts available would go a log way toward clearing up confusion amongst beginners. I'm sure that a lot of beginners are skipping over Tamron, Tokina, and Sigma lenses because, "My camera is a Canon" or "My camera is a Nikon" and they don't know that those lenses are available for their camera.
Funny you should mention this because we were in the midst of writing guides such as you've described for cameras, lenses, printers, flashes, laptops, audio gear, video gear, etc.
And then we got hit with a shopping list of holiday articles to write.
But stay tuned because we plan on publishing a bus load of nut-and-bolts guides soon after New Years.
So hang on and thanks for the feedback.
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