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by Mathew Malwitz · Posted
The wait is finally over, and Sony has unveiled not one, but two new game changing imaging tools to their arsenal. Introducing the a7R VI mirrorless camera and the FE 100-400mm f/4.5 G Master lens. The perfect marriage of speed and resolution.
by Mathew Malwitz · Posted
Getting a new camera is always an exciting affair. Whether it’s your first interchangeable lens camera or a long-awaited upgrade, there’s almost always new features to explore. Mirrorless cameras are especially exciting as they bring new and intuitive features that boost creativity while making photography easier than ever! Whether you’re new to cameras, shopping for one, or looking to dust off an old hobby, let’s get into setting up our new mirrorless camera.
What Is a Mirrorless Camera?
It’s not often something is named after a feature it
by Mathew Malwitz · Posted
Do you plan your images? Really think about that question. Do you have an idea of an image before you head out for a shoot, or do you let the moment inspire you as the pieces fall into place? There's no wrong answer here. Planning or "pre-visualization" is a key piece of the photography puzzle that some put a lot of thought and effort into while others effortlessly come up with ideas on the fly.
No matter how you go about taking a picture, there is some level of planning that goes into a shot. With that said, there's a big difference between
by Mathew Malwitz · Posted
Leica has announced their newest M lens, the revolutionary Noctilux-M 35mm f/1.2 ASPH. A generational leap in performance, this is the fastest 35mm lens in the M-System to date. With a maximum aperture of f/1.2, the lens earns the Noctilux moniker. Additionally, it is the first Noctilux lens to feature close-focusing capabilities, making it an even more versatile tool for image
by Steven Gladstone · Posted
Whether you’re a student or a seasoned veteran, selecting the right camera can make your head spin with questions. Does sensor size matter? What’s the difference between 4:2:0 and 4:2:2? Do I really need a camera that can record 8K? What about raw? We’ll explain the key components that help a camera produce cinematic images, and in doing so, hopefully help you make that all-important decision.
Evaluate Your Needs and Your Budget
Before considering certain cameras, you must know your needs and your budget. And be realistic. If you are a student
by Mathew Malwitz · Posted
After the smartphone revolution, it appeared that the days of the compact camera were done. How wrong we were. It’s true that a few years back, point-and-shoot options were few and far between. There were just a handful of options on the market, and some industry titans even left the market entirely. Despite the long-rumored demise of the compact camera, it seems that photo enthusiasts still desire a dedicated device without the distractions that come with a smartphone.
What is a compact or “point-and-shoot” camera? Just because a camera is “
by Mathew Malwitz · Posted
Leica has introduced the latest evolution of its famous M rangefinder cameras. The M EV1 camera is the first M with an integrated electronic viewfinder, delivering modern mirrorless technology to the timeless Leica M design. This addition fulfills longtime Leica enthusiasts’ requests and makes it easier for newcomers to enter the M world.
by Luke Rollins · Posted
To the naked eye, Sony's 2025 might seem more muted when compared to a massive 2024 that saw not only the release of a new flagship camera, but the revelation that some of the most iconic imagery in recent memory was made with Sony gear. Still, in 2025 the company continued its track record of introducing first-of-their-kind optics while also reinvigorating their compact and cinema lineups.
The Game-Changer
The company's most ambitious and well-received release of the year is its
by Mathew Malwitz · Posted
This holiday season, we’re looking at fun and affordable lenses for your mirrorless systems. There will be both unique lenses and some overlap thanks to the vast number of third-party lenses hitting the market for all major brands. In this guide, we’re covering lenses for the Sony E mount. From ultra-wide-angle lenses suited for landscapes and architectural images to super telephoto ones for sports and wildlife, we’ll be covering a variety of focal lengths are variety of uses.
Lenses
7Artisans 10mm f/2.8 Mark II Fisheye Lens for Sony E
Outside
by Zack Young · Posted
While many video podcasts might start off only utilizing one camera, adding more typically becomes the first upgrade that creators make as they build out their shows. Having multiple angles to cut between makes the final podcast more engaging to watch and can often produce high-quality close-ups that help viewers really connect with your talent. But with more cameras comes more responsibility, so let’s break down how best to approach a multi-camera video podcast setup.
Cameras and Lenses
While the ideal will always be to have identical camera
by Zack Young · Posted
Professionals working in sports, news, corporate, documentary, and live production will be happy to hear that Sony has a new handheld XDCAM camcorder, the PXW-Z300, boasting unique authentication, networking, and subject recognition features.
Sony PXW-Z300 3-CMOS XDCAM Camcorder
At
by Jordan Gallant · Posted
We are just under a month out from BILD expo and all of the speakers, events, and experiences are live on the BILD website! We can’t wait to see you there. While we eagerly await your visit, let’s get into this week’s news roundup. FUJIFILM presented us with the X half Digital Camera, a half-frame shooting machine for film lovers. Additionally, Godox released mini flashes, Harlowe gave us new versions of their RGB lights, and Sony introduced a new wireless shooting grip.
FUJIFILM
by Jordan Gallant · Posted
A new year means more new products are on the horizon—not to mention the anticipation of what this year’s conventions might bring. But before we get too carried away wondering what’s to come, let’s revisit what came out this past week, including new products from Leica, DZOFilm, and Wescott.
Leica Levels up with the SL3-S
Leica treated us to a new mirrorless powerhouse: the SL3-S. Its centerpiece?
by Bjorn Petersen · Posted
Whether you call yourself a vlogger, a content creator, or a secret third thing, Nikon has a camera for you. In this article, we’ll be looking at some of the key components of the Nikon Z camera and lens system, which offer a wide a range of features that are especially appealing to vloggers and other content creators.
Nikon Cameras for Content Creators
Nikon Z6 III
One of the most well-rounded models in the Z-system lineup, the
by Bjorn Petersen · Posted
Canon spent 2024 building up their RF lineup with a bevy of a new cameras and lenses, with a particular emphasis on the higher tiers of their system, adding four new professional-grade cameras and several top-tier L-series lenses. Compared to last year, where Canon focus on mid-tier and entry-level models, 2024 saw the Japanese manufacturer go all in on several models, including a new flagship for the EOS system.
Canon’s Big Announcement
In July,