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This is a 45" Westcott Soft Silver Umbrella.
Umbrellas soften, broaden, and diminish the light output of any tungsten or flash light source. Umbrellas with a white interior will soften and weaken light more than an umbrella with a silver lining.
Choosing umbrella size is determined by the size of the subject, and the strength of the light supply being used. Choosing an umbrella surface is as subjective as choosing a paint and brush.
Westcott umbrellas are rated safe for use with lights up to 1000 Watts.
This size is perfect for a 1-2 person head, or head-to-waist shot, or a 4x6 ft product setup.