Sony KDL-40CX520 40" BRAVIA Multisystem Internet LCD TV

Sony KDL-40CX520 40" BRAVIA Multisystem Internet LCD TV

Sony KDL-40CX520 40" BRAVIA Multisystem Internet LCD TV

B&H # SOKDL40CX520 MFR # KDL-40CX520
No Longer Available

Product Highlights

  • Full HD 1080 Picture Quality
  • Ethernet x 1
  • Wireless LAN Ready & Wi-Fi Direct
  • Skype Ready
  • X-Reality Picture Engine
  • Live Color Technology
  • Advanced Contrast Enhancer
  • S-Force Front Surround 3D
  • HDMI x 4
  • USB 2.0 x 2
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Official Rules


NO PURCHASE IS NECESSARY TO ENTER OR WIN. The B&H $1,000.00 Giveaway (the "Giveaway" or "Sweepstakes") is void where prohibited by law and is sponsored by B&H Foto & Electronics Corp., 440 Ninth Avenue, New York, NY 10001 ("Sponsor"). It is not sponsored or endorsed by Facebook or Twitter in any way.

Entry Period/Methods of Entry. The Sweepstakes will run from on or about November 7, 2016 until on or about December 19, 2016 (the "Entry Period"). Entries received outside the Entry Period are void. Enter the Sweepstakes via either one of the following methods. (1) Share your most wanted item on Facebook or Twitter via the dedicated links found on the B&H Website (; or (2) Mail a postcard (postmarked during the Entry Period) containing your name, address, phone number, and email address, and indicate the subject(s), if any, about which you are interested in receiving future emails from B&H (e.g. photo, video, audio, computers, home theater, portable entertainment ) (optional) to: B&H $1,000.00 Giveaway, c/o B&H Foto & Electronics Corp., 440 Ninth Avenue, New York, NY 10001 (either option, an "Entry"). Entries must not, in the sole and absolute discretion of the Sponsor, contain obscene, provocative, defamatory, sexually explicit, or otherwise objectionable or inappropriate content. Entries deemed by Sponsor to be inappropriate will be disqualified. Entries owned by a third party, or the use of any trademarks, service marks, logos, brands, or products owned by a third-party are not acceptable for entry into the Sweepstakes. Limit 1 entry per person, per day.

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  • 1Description
The Sony KDL-40CX520 40" BRAVIA Multisystem Internet LCD TV is notable for its ability to receive local programming anywhere in the world. But look beyond that and you'll see that it is a capable and versatile HDTV rich with features you're not likely to find in other single system sets.

For starters, the KDL-40CX520 delivers full HD in 1080p (1920 x 1080) resolution for an incredibly crisp picture. The set incorporates Sony's Bravia Engine for deep, vibrant, finely detailed images. 24p True Cinema ensures that your Blu-ray movies will look like they do in theaters, without judder. Couple this with Intelligent Picture and MPEG Noise Reduction for extremely sharp and noise-free images and Sony Live Color and you've got an HDTV that produces gorgeous pictures you'll never tire of watching.

But what's a great picture without sound to match? Sony includes multiple sound modes, including Dynamic/Standard/Clear Voice and surround sound to ensure that you're a part of the action, no matter what type of program you're watching. It's all delivered through a pair of speakers that pump out 20W of power for room-filling sound.

For a great HD picture, worldwide compatibility and convenience features that stack up to those of any other, the KDL-40CX520 is hard to beat.

Full HD 1080
With High Definition (HD) 1080 recording, the effective scanning line is 1080, which is more than twice the number in conventional standard definition (SD) format, and video data quality of High Definition 1080p recording is about 4.5 times more. The difference between HD picture and SD quality is immediately noticeable. The wider 16:9 aspect ratio of HD approximates the shape of the human visual field, making you feel like you are actually in the picture
BRAVIA Internet Video
With BRAVIA Internet Video, your television is now a true all-in-one entertainment center that allows you to access your favorite video websites straight on your BRAVIA. Get quick access to YouTube,, BlipTV, Singing Fool, and many more sites that will keep you entertained for hours on end.
BRAVIA Internet Video serves as a gateway to Internet content, delivering a variety of on-demand entertainment straight to your TV. By making a broadband Internet connection, you can enjoy video content, including movies and cartoons
Wireless LAN Ready
Enjoy convenient Internet connections with Wi-Fi Integrated and Wi-Fi Ready models. These features enable you to use the BRAVIA Internet TV and Widgets without any additional wires and let you experience true freedom from cumbersome and messy cables
Skype Ready
Make calls to other Skype users or even regular telephone numbers, even as you watch your favorite shows.
Keep in touch with friends and family easily by making and receiving Internet voice and video calls from your television. All you need is a compact microphone/camera to make free Skype-to-Skype calls and low-cost SkypeOut calls to regular telephone numbers.
Skype calls require a dedicated Sony microphone/camera, CMU-BR100 (not supplied). Skype-to-Skype calls are free. SkypeOut calls carry additional charges. Skype functions require a home network and broadband Internet connection. Supports half duplex audio with the following codecs: G.711, G.729, and SILK (8kHz, 12kHz, and 16kHz). Supports H.264 video at 500kbps, SD image quality 640 x 480 at 30fps. Communication speed depends on network environment
X-Reality Picture Engine
Sony's advanced image processing engine analyzes each scene to give optimum color and contrast. Don't let your enjoyment be hampered by low-resolution source videos. With Sony's exclusive X-Reality Engine, everything you watch - from HD movies to Web videos - is analyzed and selectively processed to give clean, clear, and lifelike pictures. While three unique noise reduction features work their magic prior to upscaling, Sony's Intelligent Image Enhancer divides the signal into four characteristics - texture, outline, contrast, and color - and optimizes each one individually for a more vivid and distinct picture
24p True Cinema
While conventional televisions (and most DVDs) operate at 50Hz, modern film-makers record their films onto Blu-ray Disc using 24 frames per second (24Hz, or 24p). With 24p True Cinema, your BRAVIA will automatically recognize these films and select the correct format for playback so you see and hear the film just as in the theater
Advanced Contrast Enhancer
By reproducing fine levels of gradation and dynamically controlling the contrast of every image, the Advanced Contrast Enhancer delivers superior light, mid and dark tones in every scene. Now you can enjoy those deep dark scenes without sacrificing the brightness of the lighter elements
Live Color
Live Color can reproduce colors more vividly with an image processor that uses an algorithm specially developed by Sony. You can even adjust color vividness for optimal image quality with four different options available. With Live Color, you'll be able to experience the power of vivid colors and impressive pictures with finer color tuning
MPEG Noise Reduction
MPEG Noise Reduction automatically reduces block noise and improves the edges of characters while at the same time, successfully suppressing noise that usually appears at high contrast edges. Enjoy crisp, noise-free images with sharp edges on BRAVIA series televisions
Easy TV Control and Text Input
Use your VAIO keyboard to control your television and input text quickly and conveniently
Remote Keyboard
Connect your TV to your VAIO for seamless navigation
PhotoTV HD
This new feature allows you and your loved ones to enjoy all your favorite images right on your BRAVIA TV in their full glory. Create a slide show directly from your Handycam, Cyber-shot or Alpha featuring your exotic vacation or a collection of images from days long past and enjoy them in the high definition and color of your BRAVIA TV
Picture Mode
Lets you select the most optimal picture mode - dynamic, standard, soft and personal - to match your viewing environment
3D Comb Filter
A group of circuits inside the television that improve analog broadcasts by completely separating the information about light and dark (called luminance) from color (called chrominance)
Sound Mode
This smart feature lets you select the ideal sound mode - dynamic, drama, soft and personal, giving you more realistic sound effects to further enhance your viewing enjoyment
S-Master Digital Amplifier produces superb accuracy, clear separation of signals, and balanced sound reproduction using a digital-to-digital process. They are designed to be highly efficient, producing minimal heat while taking up about a quarter of the space of conventional amplifiers.
Sony's S-Master accepts all digital signals in digital and cleanly amplifies the signal in "digital" without needing to convert it into analogue first. Using a simplified signal path and full digital processing, the audio signal is taken directly from DSP stage without additional D/A conversion. This keeps the purity of the digital audio signal right up to the final speaker output, reproducing a realistic sound experience just like the original recording
S-Force Front Surround 3D
After years invested in developing totally virtual surround sound technology, Sony has created S-Force front surround. This amazing technology utilizes a complex process of sound delay to bring a surrounding sound atmosphere to any space whatsoever from just two front speakers
Watch as your entire entertainment system comes alive with the push of a single button. With BRAVIA Sync, each entertainment device synchronizes itself with the others so that a single command can bring every system online and play your favorite programs instantly
Picture Frame Mode
The elegant design and slim dimensions of the BRAVIA Series allow you to complement every interior décor. With the Picture Frame Mode, you can blend your LCD TV into your environment - adding a touch of panache into your home. You can personalize your LCD TV by displaying pre-installed photos or those of your own for everyone to see
Picture-and-Picture Mode
Watch two separate pictures from different sources on the screen at the same time. When watching a video from an external source, a TV program can also be viewed as a smaller window and can be moved around the screen's four corners
Picture-In-Picture Mode
Watch two separate pictures from different sources on the screen at the same time. PIP allows you to view a main program as a full-screen image, while a sub-screen displays images from another channel, video source or teletext page. When watching with PC input, the TV channel is viewed as a small window
Record a few seconds of a song and get track, artist and album information sent to your phone in seconds
Presence Sensor
BRAVIA's Presence Sensor is able to detect the presence of one or more persons in the room where the TV is placed. If the Presence Sensor cannot detect anyone within the range, it will automatically set the TV to Picture Off mode which instantly reduces power consumption by 50%
Additional Features
Deep Color: Yes
Intelligent Image Enhancer: Yes
CineMotion/Film Mode/Cinema Drive: Yes
Sound Enhancer: Yes
Simulated Stereo: Yes
Photo Map: Yes
Quick Start & Viewing: Yes
USB Play: Yes (Video, Music, Photo)
Scene Select: Photo/Music/Cinema/Game/Graphics/Sports/Animation
Parental Control: Yes
Clock: Yes
Sleep Timer: Yes
On/Off Timer: Yes
Teletext: Yes (2000 pages)
Video Search: Yes
Media Remote: Yes (Network Update)
What's New: Yes (Network Update)
Backlight Off Mode: Yes
Light Sensor: Yes
Packaging Materials: Recycled Carton (more than 70%)
In the Box
Sony KDL-40CX520 40" BRAVIA Multisystem Internet LCD TV
  • Remote Control RM-GD020
  • 2 x AAA Batteries
  • 90-Day Warranty
  • Table of Contents
    • 1Description
    Screen Size (Diagonal) 40"
    Pixel Resolution 1920 x 1080
    Aspect Ratio 16:9
    Brightness Not Specified by Manufacturer
    Contrast Ratio Not Specified by Manufacturer
    Response Time Not Specified by Manufacturer
    Viewing Angle 178°
    Screen TV: Full/Normal/Wide Zoom/Zoom/Caption/14:9, PC: Full 1/Full 2/Normal
    Picture Modes Vivid/Standard/Custom/Cinema/Game-Standard/Game-Original/Graphics/Sports/Animation/Photo-Vivid/Photo-Standard/Photo-Original/Photo-Custom
    Video System NTSC 3.58, NTSC 4.43, PAL, SECAM
    HDTV Compatibility 480/60i, 480/60p, 576/50i, 576/50p, 720/50p, 720/60p, 1080/50i, 1080/60i, 1080/24p (HDMI Only), 1080/50p (HDMI/Component), 1080/60p (HDMI/Component)
    TV Tuner Digital: DVB-T
    Analog: B/G, D/K, I, L, M
    CableCARD Slot No
    Sound Dynamic/Standard/Clear Voice
    Surround Mode: Cinema/Music/Sports/Game
    Dolby Digital Dolby Digital/Dolby Digital Plus/Dolby Pulse
    Power 20W (10W x 2)
    System Stereo System: NICAM, A2
    Input/Output Connectors
    Inputs/Outputs HDMI: 4 (1 Side/3 Rear)
    USB 2.0: 2 (Side)
    Ethernet Connection: 1 (Rear)
    Composite Video Inputs: 2 (Rear/1 Hybrid)
    Component Video (Y/Pb/Pr) Input: 1 (Rear/Hybrid)
    RF Connection Input: 1 (Rear)
    HD15 PC Input/Audio: 1 (Side)
    Digital Audio Output: 1 (Rear)
    Audio Out: 1 (Side)
    Headphone Out: 1 (Side)
    Picture in Picture (PIP) Yes
    Digital Media Slot USB x 1
    Remote Control Yes
    Tilt/Swivel Range Yes (Left 20/Right 20°)
    Wall Mountable Yes
    Power Requirements AC 110-240V, 50/60Hz
    Power Consumption Approx. 172W (In Operation)
    Standby Power Consumption: Approx. 0.3W
    Power Consumption (idle) Less than 0.3W
    Energy Star Compliant No
    Cabinet Color Black
    Dimensions (WxHxD) With Stand: 39 x 25 x 9.8" (991 x 636 x 250 mm)
    Without Stand: 39 x 23.9 x 2.8" (991 x 606 x 71 mm)
    Weight With Stand: 35.9 lb (16.3kg)
    Without Stand: 28.4 lb (12.9kg)
    Packaging Info
    Package Weight 41.0 lb
    Box Dimensions (LxWxH) 45.3 x 26.8 x 6.5"

    Sony KDL-40CX520 40" BRAVIA Multisystem Internet LCD TV Review

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