RED DIGITAL CINEMA

About RED Digital Cinema

RED Digital Cinema, a Nikon Group company has redefined the boundaries of filmmaking and digital storytelling since its inception. Known for their relentless pursuit of innovation, RED has been at the forefront of camera technology, empowering filmmakers, content creators, and visionaries to capture imagery with unmatched clarity and creative freedom.

RED’s iconic line of cameras delivers cutting-edge features, including high-resolution sensors, superior dynamic range, modular designs, and proprietary REDCODE RAW recording. These tools provide unprecedented flexibility and cinematic quality, making them the gold standard for Hollywood blockbusters, high-end commercials, and independent productions alike.

RED’s latest technology includes the highly advanced V-RAPTOR [X] and V-RAPTOR XL [X] systems, the flagship DSMC3 generation systems and the first available large format global shutter cinema cameras. The RED lineup also includes KOMODO-X and KOMODO, which features a global shutter sensor in a shockingly small and versatile form factor. Also available is RED Connect, a license-enabled feature that unlocks up to 8K 120FPS live cinematic streaming from the V-RAPTOR line of cameras. RED’s entire lineup of cameras is also compatible with a growing list of modules and accessories from RED and other third-party manufacturers.

RED’s commitment to modularity allows creators to configure their cameras for any project, offering tools that scale seamlessly from handheld rigs to multi-camera setups. With a focus on uncompromised image quality, their innovations, including HDR recording and advanced color science, enable professionals to bring their artistic vision to life.

At the core of RED’s philosophy is modularity. Their cameras are designed to adapt to any workflow, allowing creators to build a setup tailored to their specific needs—whether it's a lightweight, run-and-gun rig for documentaries or a robust, multi-camera configuration for feature films. Accessories such as lens mounts, monitors, and external recorders integrate seamlessly, ensuring the ultimate customizable experience.

REDCODE RAW, their proprietary codec, is a game-changer in capturing and preserving data-rich imagery. With advanced compression algorithms, REDCODE RAW ensures maximum image fidelity while optimizing storage efficiency, making it the preferred choice for cinematographers working on everything from Hollywood blockbusters to YouTube content.

Notable features of RED cameras include:

·      Unrivaled Resolution: Up to 8K recording for stunningly detailed visuals.

·      High Dynamic Range (HDR): Captures every nuance of light and shadow for true-to-life imagery.

·      Robust Color Science: RED’s advanced color technology ensures vivid, cinematic hues that can be fine-tuned in post-production.

·       Global Connectivity: Integration with professional workflows, including cloud-based production and cutting-edge editing software.

RED cameras have been used on award-winning films like “Mank,” “Squid Game,” “Hacks,” “Navalny,” “The Queen’s Gambit,” and “The Deepest Breath”, as well as high-profile commercial and music video productions. Their systems are trusted by industry giants and independent filmmakers alike, bridging the gap between affordability and elite performance.

At B&H Photo, you’ll find a curated collection of RED Digital Cinema products, from their flagship cameras to essential accessories like media, batteries, and monitoring solutions. Whether you're a Hollywood cinematographer, a commercial filmmaker, or a content creator exploring new frontiers, RED's tools are designed to unleash your creative potential.

Step into the future of filmmaking with RED Digital Cinema—available at B&H Photo, where innovation meets artistry.