Atech Flash Technology PRO-37U USB 3.0 3.5" Internal Media Card Reader

Atech Flash Technology PRO-37U USB 3.0 3.5" Internal Media Card Reader

Atech Flash Technology PRO-37U USB 3.0 3.5" Internal Media Card Reader

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Product Highlights

  • SDXC, MicroSD, MS, CF, XD Card Support
  • Fits in Standard 3.5" Bay
  • 5 Media Slots
  • SuperSpeed USB 3.0 Interface
  • USB 3.0 Port
  • Supports UHS-I, UDMA 7 Read/Write Speeds
  • Firmware Upgradeable
  • Internal USB 3.0 Cable Included
  • External Use with Optional USB Cable
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B&H $1000 Giveaway

Share your most-wanted item with friends & family for chances to win a $1000 B&H Gift Card. It's that easy!

1 new winner announced every week!
Limit 1 entry per day; Come back every day to increase your chance of winning!

Be sure to mention #BHWishList when you share!

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Congrats to our winners so far — Lauren K. & Daniel M.

Official Rules


NO PURCHASE IS NECESSARY TO ENTER OR WIN. The B&H $1,000.00 Giveaway (the "Giveaway" or "Sweepstakes") is void where prohibited by law and is sponsored by B&H Foto & Electronics Corp., 440 Ninth Avenue, New York, NY 10001 ("Sponsor"). It is not sponsored or endorsed by Facebook or Twitter in any way.

Entry Period/Methods of Entry. The Sweepstakes will run from on or about November 7, 2016 until on or about December 19, 2016 (the "Entry Period"). Entries received outside the Entry Period are void. Enter the Sweepstakes via either one of the following methods. (1) Share your most wanted item on Facebook or Twitter via the dedicated links found on the B&H Website (; or (2) Mail a postcard (postmarked during the Entry Period) containing your name, address, phone number, and email address, and indicate the subject(s), if any, about which you are interested in receiving future emails from B&H (e.g. photo, video, audio, computers, home theater, portable entertainment ) (optional) to: B&H $1,000.00 Giveaway, c/o B&H Foto & Electronics Corp., 440 Ninth Avenue, New York, NY 10001 (either option, an "Entry"). Entries must not, in the sole and absolute discretion of the Sponsor, contain obscene, provocative, defamatory, sexually explicit, or otherwise objectionable or inappropriate content. Entries deemed by Sponsor to be inappropriate will be disqualified. Entries owned by a third party, or the use of any trademarks, service marks, logos, brands, or products owned by a third-party are not acceptable for entry into the Sweepstakes. Limit 1 entry per person, per day.

Winner Selection/Prizes/Odds. The B&H Social Team will randomly select a winner from among all eligible entries every Monday during the Entry Period, for a total three (3) winners (each a "Winner"). Each Winner will receive a B&H Gift Card pre-valued in the amount of $1000.00. No cash or other substitutions will be offered. Winner selection is in the sole and absolute discretion of the B&H Social Team. Any taxes are the sole responsibility of the winner. Winners will be notified and receive their prize to the e-mail address associated with the account to which their Entry was posted or the email account provided with a mail-in entry. The odds of winning depend on the number of eligible entries received.

Identity of Winners/Eligible Participants. Winners will be identified by the e-mail account associated with the Facebook or Twitter account from which their Entry was submitted or the email account provided with a mail-in entry. An e-mail account holder shall mean the natural person assigned to such e-mail account by the internet access or online service provider or other organization responsible for assigning e-mail addresses for the domain associated with such e-mail account. Any issues regarding the identity of a Winner shall be resolved by Sponsor in its sole discretion. The Sweepstakes is only open to residents of the United States that are at least eighteen (18) years of age on their entry date and is not open to employees of Sponsor, their immediate family, any person domiciled with such employees, or any affiliates or subsidiaries of Sponsor.

Entry Ownership/Entrant Agreements. Entrants retain full ownership and copyrights to their Submission. However, by entering the Sweepstakes entrants grant Sponsor permission to use their Entries for promotional purposes on their respective social media channels with proper credit. Entrants also agree: (a) to be bound by these Official B&H $1,000.00 Giveaway Rules; (b) that any claims related to this Sweepstakes shall be resolved individually without resort to any form of class action and that awards, shall be limited to actual out-of-pocket costs incurred in entering the Sweepstakes, and shall not include incidental or consequential damages or attorneys fees; and (c) that any actual or perceived ambiguities in these rules shall be interpreted by Sponsor in their sole discretion.

Limitation of Liability/Sponsor Modification/Cancellation Rights/ Choice of Law/ Venue/ Winners List. Sponsor is not responsible for incomplete entries or for failure to receive entries due to technical failures or human error of any kind. Winners agree that Sponsor will have no responsibility for losses or damage of any kind resulting from the acceptance, possession, or use of the prizes. Except where prohibited, participation in the Sweepstakes constitutes entrant's consent to the publication of his or her name by Sponsor in any media for commercial or promotional purposes without limitation or further compensation subject to Sponsor's respective Privacy Policies. Sponsor may modify or discontinue the Sweepstakes at any time and may disqualify from the Sweepstakes any person it determines, in its sole discretion, to have attempted to or actually tampered with or otherwise abused any aspect of the Sweepstakes. Entrants agree that in the unlikely event a dispute arises in connection with this Sweepstakes, it will be governed by the laws of the State of New York and heard exclusively in a court of applicable jurisdiction in the County and State of New York irrespective of any choice of law provisions to the contrary. To receive names of the winners by U.S. mail, please mail a self-addressed stamped envelope to: B&H Foto & Electronics Corp., Attn: B&H $1,000.00 Giveaway, 440 Ninth Avenue, New York, NY 10001. Any Winners List request must be received by B&H within one (1) year of the date the Sweepstakes is conducted.

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  • 1Description
The PRO-37U USB 3.0 3.5" Internal Media Card Reader from Atech Flash Technology occupies your computer's 3.5" bay, so it can read and write to a wide-variety of memory cards. The PRO-37U is equipped with five slots that can accommodate SDXC, xD, MS, and CF cards as well as microSD, MS-Duo, and M2 cards without using adapters. Moreover, you can use this memory card reader as an external drive with an optional USB Type-A to Type-B cable.

Atech has outfitted the PRO-37U with a SuperSpeed USB 3.0 interface for quickly transferring data and includes a 20-pin internal USB 3.0 cable. Aside from the slots, a USB 3.0 port is on board so you can transfer content from an external storage drive to your Windows or Mac system.
Fits into a standard 3.5" drive bay
Supports external use with an optional USB Type-A to Type-b cable
SuperSpeed USB 3.0 data transfer between media cards and PC, digital cameras, and smartphones
Five card slots allow access to a variety of media card formats
No adapters required for microSD, MS-Duo, or M2 cards
Pin-protected CompactFlash UDMA slot for durability
Compatible with the UDMA, SDHC, and Secure Digital eXtreme Capacity (SDXC) memory cards
Supports UHS-1 and UDMA 7 read/write speeds
Supplied USB 3.0 (20-pin) cable connects PRO-37U to the motherboard's 20-pin USB 3.0 header
Firmware upgradeable for compatibility with upcoming media cards
Custom icons for each media slot (Windows XP, 7, 8, and 10 compatible)
UPC: 655408232104
In the Box
Atech Flash Technology PRO-37U USB 3.0 3.5" Internal Media Card Reader
  • USB 3.0 Cable (20-Pin)
  • Screw Kit
  • Limited 1-Year Warranty
  • Table of Contents
    • 1Description
    Data Transfer Rates USB 3.0: Up to 5 Gb/s
    Media Card Slots 5
    Compatible Memory Cards CompactFlash Type I & II
    CompactFlash UDMA
    Secure Digital
    Secure Digital High Capacity (SDHC)
    Secure Digital High Capacity (SDHC UHS-1)
    Secure Digital eXtended Capacity (SDXC)
    Secure Digital eXtended Capacity (SDXC UHS-1)
    micro Secure Digital (microSD)
    micro Secure Digital eXtended Capacity (microSDXC)
    mini Secure Digital (miniSD)
    mini Secure Digital High Capacity (miniSDHC)
    Memory Stick
    Memory Stick PRO
    Memory Stick Duo
    Memory Stick PRO Duo
    Memory Stick Micro (M2)
    xD-Picture Card
    xD-Picture Card Type M/Type M+
    xD-Picture Card Type H
    Power Requirements 5 VDC +/- 5% (USB powered)
    System Requirements USB 3.0 connector (20-pin) on motherboard
    USB 3.0 port on computer/laptop
    Operating System Requirements Mac OS 10.4.10+
    Windows XP, 7, 8, and 10
    Compliance TAA
    Dimensions (W x H x D) 4 x 1 x 5" (102 x 25 x 125 mm)
    Packaging Info
    Package Weight 1.0 lb
    Box Dimensions (LxWxH) 8.189 x 6.457 x 2.756"

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