Focal Press Book: Artist Management for the Music Business (3rd Edition, Hardback)

This hardback 3rd edition of the book Artist Management for the Music Business from Focal Press includes key industry insights, exclusive planning guidance, management tools, and strategies for a successful career, and has the tools to support any new or experienced artist manager.

Through its analysis of over a dozen case studies, lessons, and contract examples, author Paul Allen provides a focused look at managing artists' careers. This follow-up to the best-selling second edition features a new chapter on entrepreneurship including detailed information on how to run an artist management enterprise as a business, and includes coverage of anticipating risks, reacting to challenges, and basic money management. The chapter also contains additional sections on the effective use of social media, the Web, and handling online promotion.