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Learn effective content and web design strategies for creating a successful website with the 2nd edition Return on Engagement from Focal Press. In the book, authors Tim Frick and Kate Eyler-Werve show web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design. They present effective practices in terms of web design through a marketing function: content strategy, SEO, social media marketing, and success measurement to help web designers implement a strategy that ensures success for the site they are building. This book also shows web designers and developers how to not just design an aesthetically pleasing, functional website, but also how to implement marketing strategies and analysis into their website, thus ensuring its success.
Featuring a step-by-step breakdown of how to use improved tools, techniques, and technologies, this 2nd edition paperback book includes updated case studies of industry leaders who implement effective practices on projects. This paperback book also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties.
Table of Contents
Chapter 1: Digital Marketing Strategy Basics Chapter 2: Content Strategy Chapter 3: Design Strategy Chapter 4: Measurement Strategy Chapter 5: Content Creation Chapter 6: Producing Web Video Chapter 7: Social Media: Adapting and Promoting Content Chapter 8: Digital Design Chapter 9: Configuring Web, Email and Social Analytics Software Chapter 10: Interpreting Metrics and Iterating Content Chapter 11: Climate Ride's Pedal Power
About the Authors
Tim Frick is Principal at Mightybytes, a company focused on creating design-driven media solutions for a wide variety of corporate, education, arts, and non-profit clients since 1998. Mightybytes is a triple bottom line-friendly B Corp in Chicago. Tim is the author of media and marketing books that are used for professional development and by higher learning institutions in the U.S. and Europe. He is an avid environmentalist and cyclist. Kate Eyler-Werve is a project manager with Mightybytes. Previous to working at Mightybytes, she spent two years training Walmart employees on environmental and social sustainability. She's the co-author of The Civic Apps Competition Handbook.
Table of Contents
Tim Frick, Kate Eyler-Werve
September 2, 2014
Focal Press Book: Return on Engagement: Content Strategy and Web Design Techniques for Digital Marketing (2nd Edition) Review