Focal Press Book: Return on Engagement: Content Strategy and Web Design Techniques for Digital Marketing (2nd Edition)

BH #FORE2E • MFR #978-0-415-84461-1
Focal Press
Focal Press Book: Return on Engagement: Content Strategy and Web Design Techniques for Digital Marketing (2nd Edition)
Key Features
  • Author: Tim Frick & Kate Eyler-Werve
  • Paperback: 258 Pages
  • Publisher: Focal Press
  • Date Published: September 2, 2014
Learn effective content and web design strategies for creating a successful website with the 2nd edition Return on Engagement from Focal Press. In the book, authors Tim Frick and Kate Eyler-Werve show web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design. They present effective practices in terms of web design through a marketing function: content strategy, SEO, social media marketing, and success measurement to help web designers implement a strategy that ensures success for the site they are building. This book also shows web designers and developers how to not just design an aesthetically pleasing, functional website, but also how to implement marketing strategies and analysis into their website, thus ensuring its success.
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Focal Press Book: Return on Engagement: Content Strategy and Web Design Techniques for Digital Marketing (2nd Edition)

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Focal Press 978-0-415-84461-1 Overview

Learn effective content and web design strategies for creating a successful website with the 2nd edition Return on Engagement from Focal Press. In the book, authors Tim Frick and Kate Eyler-Werve show web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design. They present effective practices in terms of web design through a marketing function: content strategy, SEO, social media marketing, and success measurement to help web designers implement a strategy that ensures success for the site they are building. This book also shows web designers and developers how to not just design an aesthetically pleasing, functional website, but also how to implement marketing strategies and analysis into their website, thus ensuring its success.

Featuring a step-by-step breakdown of how to use improved tools, techniques, and technologies, this 2nd edition paperback book includes updated case studies of industry leaders who implement effective practices on projects. This paperback book also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties.

Table of Contents

Chapter 1: Digital Marketing Strategy Basics
Chapter 2: Content Strategy
Chapter 3: Design Strategy
Chapter 4: Measurement Strategy
Chapter 5: Content Creation
Chapter 6: Producing Web Video
Chapter 7: Social Media: Adapting and Promoting Content
Chapter 8: Digital Design
Chapter 9: Configuring Web, Email and Social Analytics Software
Chapter 10: Interpreting Metrics and Iterating Content
Chapter 11: Climate Ride's Pedal Power

About the Authors

Tim Frick is Principal at Mightybytes, a company focused on creating design-driven media solutions for a wide variety of corporate, education, arts, and non-profit clients since 1998. Mightybytes is a triple bottom line-friendly B Corp in Chicago. Tim is the author of media and marketing books that are used for professional development and by higher learning institutions in the U.S. and Europe. He is an avid environmentalist and cyclist. Kate Eyler-Werve is a project manager with Mightybytes. Previous to working at Mightybytes, she spent two years training Walmart employees on environmental and social sustainability. She's the co-author of The Civic Apps Competition Handbook.

Focal Press 978-0-415-84461-1 Specs

AuthorTim Frick, Kate Eyler-Werve
Edition2nd
FormatPaperback
Pages258
PublisherFocal Press
Date PublishedSeptember 2, 2014
ISBN-139780415844611
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