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This paperback 2nd edition of the paperback No Plastic Sleeves: Portfolio and Self-Promotion Guide for Photographers and Designers from Focal Press addresses all facets of portfolio production, with a special focus on self-promotion and information about blogs and social media's role in the process. Including hundreds of photos, examples of successful design, and interviews with industry professionals, this text will guide you through the complete process of conceptualizing, designing, and developing all the interconnected aspects of your total portfolio package, including how to:
-Objectively evaluate and edit your work -Develop a distinguishing brand concept -Understand and apply effective design strategies -Design a tailor-made portfolio book -Develop a comprehensive online portfolio -Develop printed professional and promotional materials -Utilize social media and self-promotion strategies