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Photographing Newborns: For Boutique Photographers from Amherst Media is an instructional guide led by acclaimed photographer and photography-business guru, Mimika Cooney, and covers how to develop a successful practice photographing newborn children. The text begins with how to attract clients through the creation and development of your own professional identity, or "Love Brand", and how to draw clients you wish to work with and keep them coming back. Once a session has been booked, Cooney then guides you through making the most out of each session, including different photographic techniques and general business practices to keep your clients happy and comfortable. Finally, the publication wraps up with topics on building different products and packaging options, and how to develop a system of client contact using mail and social media.