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Hasselblad Masters Volume 3 Evoke, published by teNeues presents the finest in contemporary photography. Hasselblad sponsors the elite Masters contest each year, recognizing both the top established and upcoming photographers. This prestigious collection showcases exceptional images from eleven of the top photographers in the world. The public was invited to view the images online and vote for their favorites - ensuring transparency and generating strong international interest. An accomplished and diverse panel of judges representing all areas of the photo industry selected the final winners. These eleven Hasselblad Masters were given access to top-of-the-line photographic equipment and asked to interpret the theme "Evoke" in their own unique ways.
The 2012 Hasselblad Masters Awards Winners:
Architectural: Frank Meyl, Germany
Editorial: Jon Lowenstein, USA
Fashion/Beauty: Eric Wong, Hong Kong, China
Fine Art: Olivier Valsecchi, France
General: Ken Hermann, Denmark
Landscapes/Nature: Tom D. Jones, Belgium
Portrait: Denis Rouvre, France
Up & Coming: Vicente Ansola, Spain
Products: Joe Felzman, USA
Wedding/Social: Milosz Wozaczynski, Poland
Wildlife: Joachim Schmeisser, Germany
This book accompanied a special exhibition which debuted at photokina 2012 and then made a worldwide tour.