Focal Press Design for Motion

Focal Press Design for Motion

Focal Press Design for Motion

B&H # FODEFORMOT MFR # 9781138812093
Focal Press Design for Motion

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Product Highlights

  • Author: Austin Shaw
  • Format: Paperback
  • Pages: 296
  • Publication Date: September 2015
  • Graphic Design Techniques for Motion
  • Perspectives from Industry Professionals
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  • 1Description

Plumb the depths of core motion design fundamentals and harness the essential techniques of this diverse and innovative medium with Design for Motion from Focal Press and written by Austin Shaw. The book combines basic art and design principles with creative storytelling to create compelling style frames, design boards, and motion design projects.

Here, in one volume, Austin Shaw covers all the principles motion designers need to know in order to make their artistic visions a reality and confidently produce compositions for clients, including illustration techniques, compositing, cinematography, incorporating 3D elements, matte painting, concept development, and more.

Lessons are augmented by full color imagery and practical exercises, allowing you to put the techniques covered into immediate practical context. Industry leaders and pioneers, including Karin Fong, Bradley G Munkowitz (GMUNK), Will Hyde, Erin Sarofsky, Danny Yount, and many more, contribute their professional perspectives, share personal stories, and provide visual examples of their work.

Additionally, a companion website features project files, video tutorials, bonus PDFs, and rolling updates to keep you informed on the latest developments in the field.

Author Bio
Austin Shaw is a full-time Professor of motion media design at the Savannah College of Art and Design. He has also taught at the School of Visual Arts in New York City. For the past 12 years, he has also worked as a motion designer for clients including Target, Ferrari, Fedex, McGraw Hill, Ralph Lauren, and VH1, and as a Creative Director, Designer, and Animator for companies such as Superfad, Digital Kitchen, Brand New School, and Curious Pictures.

Table of Contents

Introduction
  • Motion Design
    • Motion and Graphic
    • Art and Design
    • Graphic to Motion
    • Contrast Creates Tension
    • Varying Compositions
    • Design-Driven Production
    • Types of Projects
    • What is Design for Motion?
    • The Purpose of This Book
Chapter 1: Design for Motion
  • Beautiful Motion Begins with Beautiful Design
  • Building on Traditions
  • A Brief History of Style Frames
  • Other Disciplines
Chapter 2: Style Frames
  • What is a Design Board?
  • The Importance of Style Frames & Design Boards
  • Promise to the Client
  • Insurance Policy
  • Using Design Boards
  • Guiding Productions
  • Author's Reflection - Design Boards
  • Unified Visual Aesthetic
  • Storytelling
  • Finishing Touches
  • Professional Perspectives - Erin Sarofsky
Chapter 3: Design Boards
  • What is a Design Board?
  • The Importance of Style Frames & Design Boards
  • Promise to the Client
  • Insurance Policy
  • Using Design Boards
  • Guiding Productions
  • Author's Reflection - Design Boards
  • Unified Visual Aesthetic
  • Storytelling
  • Finishing Touches
  • Professional Perspectives - Erin Sarofsky
Chapter 4: Presentations & Pitches to Process Books & Pitch Books to Process Books
  • Pitch Books
  • How to Make Process & Pitch Books
  • Professional Perspectives - Lauren Hartstone
Chapter 5: Developing Concepts
  • Creative Briefs
    • What is a Creative Brief
    • Types of Creative Briefs
    • The Form of a Creative Brief
    • The Needs of a Creative Brief
    • How to Use a Creative Brief
  • Professional Perspectives - Carlo Vega
    • Good Ideas are Hard Work
  • Concept Development
    • What is Concept Development?
    • Questions and Answers
    • Development
  • Professional Perspectives - Karin Fong
Chapter 6: Process to Outcome
  • Process-to-Outcome
  • Author's Reflection - Process-to-Outcome
  • Process
  • Outcome
  • Value of Process-to-Outcome
  • Be Comfortable with Ambiguity
  • Know Where You Are
  • Professional Perspectives - Lindsay Daniels
Chapter 7: The Inner-Eye
  • The Internal Editor
  • Free Writing
    • What is Free Writing?
    • Looking Inward
    • Stream of Consciousness
    • Free Writing & the Internal Editor
    • How to Free Write
    • Be Brave
    • Making Discoveries
    • Free Writing is Personal & Private
  • Word Lists
    • What are Word Lists?
    • Words are Powerful
    • Spectrums of Meaning
    • How to Make a Word List
  • Mind Maps
    • What are Mind Maps?
    • Internal to External
    • Making Connections
    • Using Contrast & Tension
    • How to Make a Mind Map
  • DOs & DON'Ts List
    • What is a DOs & DON'Ts List?
    • Creative Borders
    • In Relation to Process-to-Outcome
  • The Initial Shape of a Concept
    • Initial Shape of a Concept
    • Be Engaged in the Process
    • Tipping Points
Chapter 8: The Outer-Eye
  • Mood Boards
    • What are Mood Boards?
    • Internal and External
    • Efficiency
    • How to Make a Mood Board
  • Author's Reflection - Mood Boards
  • Professional Perspectives - Alan Williams
  • Written Treatments
    • What are Written Treamtents?
    • Writing for Development
    • Narrative Structure
    • The Shape of Stories
    • Scripts
    • Using Written Treatments & Scripts
  • Professional Perspectives - Patrick Clair
Chapter 9: Image Making
  • Image Making and Design for Motion
    • Composition
      • Hierarchy of Visual Importance
      • Positive Space & Negative Space
      • Symmetry & Asymmetry
      • Motion
      • Methods & Formulas
      • Sea Glass
  • Professional Perspectives - Kylie Matulick
  • Value
    • The Range of Intensity from Light to Dark
    • Value & Color
    • Why Value Matters
    • Mastering Value
    • Value & Line
    • Value in Nature
  • Contrast for Image Making
  • Color
  • Depth
    • Spatial Planes
    • Depth of Field
  • Perspective
    • Atmospheric Perspective
    • Color Perspective
  • Professional Perspectives - Danny Yount
Chapter 10: Cinematic Conventions, Thumbnail Sketches, & Hand-Drawn Storyboards
  • Cinematic Conventions
    • Basic Shots and Camera Angles for Cinematography
  • Cinematic Elements of Design Boards
  • Thumbnail Sketches
    • Approach & Practice
    • Thumbnails for Style Frames
    • Practicing Cinematic Conventions
  • Hand-Drawn Storyboards
    • Working with Storyboards
    • Storytelling and Continuity
    • Storyboard Usage
  • Professional Perspectives - Robert Rugan
Chapter 11: Creative Briefs - Fundamentals
  • Concept Development Exercise
    • Part 1
    • Part 2
  • Professional Perspectives - Chace Hartman
Chapter 12: Design Essentials
  • Designers Toolkit
    • Finding & Making Assets
    • Prepping Assets
    • Mark-Making Tools
    • Sketchbooks
    • Computers
    • Digital Backups
    • Cameras
    • Wacoms & Cintiqs
    • Scanners
    • Digital Library
    • Alternative Tools
  • Professional Perspectives - Will Hyde
Chapter 13: The Art of Compositing
  • Compositing
    • Concrete Compositing
    • Abstract Compositing
    • Core Principles & Skills of Compositing
      • Mattes
      • Feathering
      • Duplication
      • Basic Transformations
      • Retouching
      • Color Correction & Color Grading
      • Hue, Saturation, & Value
      • Blending
  • Creative Brief - Compositing Exercises
    • Concrete Composite
    • Abstract Composite
Chapter 14: 3D Software for Design
  • Using 3D Software for Design
  • Modeling
  • Materials
  • Lighting
  • 3-Point Light Setup
  • Cameras in 3D
  • Rendering
  • Multi-Pass Rendering
  • Compositing 3D
Chapter 15: Matte Painting
  • Analog to Digital
  • Matte Painting for Motion Design
  • Sketching
  • Under Painting
  • Asset Creation & Modification
  • Compositing Assets
  • Perspective
  • Lighting
  • Color Correction for Matte Painting
  • Texture
  • Working with 3D
  • Creative Brief - Matte Painting
    • Process
  • Professional Perspectives - Greg Herman
Chapter 16: Stylistic Creative Briefs for Portfolio Development
  • Style
    • What is Style?
    • Clearly Defined
    • Range of Visual Styles
  • Using the Exercises
    • Aspect Ratio & Size
    • Alternative Aspect Ratios
    • Number of Style Frames for Design Boards
    • Schedule & Deadlines
    • Process-to-Outcome
    • Keywords to Kick-Off Creative Briefs
    • Deliverables
Chapter 17: Type-Driven Design Board
  • History & Culture
  • The Basics
  • Anatomy of Type
  • Casting Type
  • Integrating Typography
  • Type Treatments
  • Creative Brief
  • Professional Perspectives - Beat Baudenbacher
Chapter 18: Tactile Design Board
  • Analog & Digital
  • Texture
  • Materials
  • Tactile Design in Motion
  • Creative Brief
  • Professional Perspectives - Lucas Zanotto
Chapter 19: Modern Design Board
  • Simplicity & Reduction
  • Naïve Sensibilities
  • Vector Artwork
  • Creative Brief
  • Professional Perspectives - Bran Dougherty Johnson
Chapter 20: Character-Driven Design Board
  • Exaggeration of Essential Qualities
  • The Process of Character Design
  • Translating Character Design into Motion
  • Creative Brief
  • Professional Perspectives - Daniel Oeffinger
Chapter 21: Information-Graphic/Data Visualization Design Board
  • Information-Graphics & Visual Hierarchy
  • Visual Language
  • Visual Metaphors
  • Cinema-Graphic
  • Aesthetic
  • Usage
  • Creative Brief
  • Professional Perspectives - Bradley (GMUNK) Munkowitz
Chapter 22: Illustrative Design Board
  • Analog & Digital
  • Various Styles
  • Creative Brief
  • Professional Perspectives - Matt Smithson
Chapter 23: Finding Inspiration
  • Life Mood Board - Creative Brief
    • Author's Story
  • Professional Perspectives - Gentleman Scholar
Chapter 24: Looking Forward
Table of Contents
  • 1Description
Subject Graphic Design
Author Austin Shaw
Hard/Soft Cover Paperback
Pages 296
ISBN Number 9781138812093
Publisher Focal Press
Date Published September 2015

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