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Formerly known as Photo Matt 350, this is a subtle structured, polycotton canvas with a matt finish, perfectly suited to the digital photographer intending to create high color intensity and detail on their prints. The instant dry, undulating coating and stiff, natural white 350 gsm base performs exceptionally well giving great depth and image sharpness to a wide range of subject matters. Suitable for all types of printers, whether they be large format or desktop and using either aqueous pigment or dye based inks and stretches easily without edge cracking, including a panoramic 13" roll option.