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Allworth Book: The Photographer's Guide To Marketing and Self-Promotion by Maria Piscopo (Paperback)

BH #ALPGTSP • MFR #9781621535478
Allworth Book: The Photographer's Guide To Marketing and Self-Promotion by Maria Piscopo (Paperback)
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Allworth 9781621535478 Overview

Veteran photographer's rep Maria Piscopo turns theory into practical, easy-to-understand advice about building a marketing plan that incorporates self-promotion, advertising, direct marketing, public relations, and the Internet.

Key Features
  • Create a business plan
  • Identify a marketing message
  • Find reps and agents
  • Hire a marketing coordinator
  • Deal with ethical issues
  • Work with commercial and consumer clients
  • Plan a budget
  • Create an effective portfolio
  • Write press releases

Allworth 9781621535478 Specs

General
Type
Reference book
Category
Photo / video
Reference Resource
Title
The Photographer's Guide to Marketing and Self-Promotion
Author
Piscopo Maria
Release Date
January 2017
Total Number of Pages
280

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