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Sony a7 III Mirrorless Camera with 28-70mm Lens

BH #SOA73K • MFR #ILCE7M3K/B
Sony a7 III Mirrorless Camera with 28-70mm Lens
Key Features
  • 24MP Full-Frame Exmor R BSI CMOS Sensor
  • BIONZ X Image Processor & Front-End LSI
  • 693-Point Hybrid AF System
  • UHD 4K30p Video with HLG & S-Log3 Gammas
Pairing a versatile mirrorless body with a standard zoom, the Sony a7 III Mirrorless Camera with 28-70mm Lens bundles the full-frame camera with the wide-angle to portrait-length FE 28-70mm f/3.5-5.6 OSS lens.
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Sony A7 III Overview

By B&H Photo's

Sony a7 III Mirrorless Camera

Well-Rounded Perfection

Distinguished by its updated sensor design, the Sony a7 III is a well-rounded camera suitable for both photo and video applications in a variety of working situations. Refined for improved speed and low-light performance, a new 24.2MP Exmor R BSI CMOS sensor and BIONZ X processor benefit image quality, video capabilities, and AF performance. The a7 III also sports a revised body design, with a new touchscreen LCD, improved EVF, larger battery, and dual memory card slots.

Full-Frame BSI Sensor and BIONZ X Processor

Featuring a back-illuminated design, the full-frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. The BSI design also dramatically improves data transmission speed for creating 14-bit, high-resolution stills with a native sensitivity range from ISO 100-51200, which can be further expanded to ISO 50-204800. Also, it enables internal UHD 4K video recording with a wide dynamic range using the full width of the full-frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture an impressive 15-stop dynamic range at low sensitivity values.

The sensor and processor combination also avails fast continuous shooting at up to 10 fps at full resolution, for up to 177 consecutive frames, and with full-time AF/AE when working with either a mechanical shutter or an electronic shutter. If shooting in live view mode, a continuous shooting rate of up to 8 fps is also possible.

UHD 4K Video Recording in XAVC S Format

Internal recording of UHD 4K movies is possible in multiple frame rates up to 30 fps and uses 2.4x oversampling, which renders greater detail, and full pixel readout is possible, too, for higher quality imagery with reduced moiré and aliasing. Full HD 1080p recording is also supported in frame rates up to 120 fps, and both 4K and FHD resolutions utilize the 100 Mb/s XAVC S format contained within an MP4 wrapper with 4:2:0 sampling.

The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.

S-Log3, HLG, and Other Color and Gamma Controls

Affording extensive customizable color and gamma controls, the a7 III allows users to adjust the gamma, black level, knee, color level, and more. Shooters can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility.

HLG (Hybrid Log-Gamma) support is available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.

Autofocus and Image Stabilization

Fast Hybrid AF System

An evolved 4D FOCUS system now employs a combination of 693 phase-detection points, which cover approximately 93% of the frame, along with 425 contrast-detection areas for reliable and quick autofocus and subject tracking performance. This Fast Hybrid AF System now achieves twice the focusing speed and more reliable tracking compared to previous a7 models, as well as improved low-light focusing.
  • Lock-on AF maintains focus on moving subjects through the use of a configurable frame that is set over the desired moving subject
  • Expand Flexible Spot employs neighboring focus points to retain focus on moving subjects even if the originally selected point loses focus
  • Eye AF can be used to base focus on recognized subjects' eyes for portraits and is available in both AF-S and AF-C modes
  • Focus Magnifier function can be used for critical focus when homing in on minute subject details
  • Rear touchscreen can also be used for Touch Focus control and a Touchpad Focus Control mode lets you use the rear screen intuitively while keeping your eye to the viewfinder

5-Axis SteadyShot INSIDE Image Stabilization

Packed into the robust a7 III is a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.

For long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.

Body Design and Connectivity

  • The XGA OLED Tru-Finder EVF features a 2.36m-dot resolution and 0.78x magnification for bright, clear viewing in high detail.
  • In addition to the EVF, a 3.0" 922k-dot rear LCD is also available, which has a touch panel design for intuitive operation and focusing control. The screen also tilts upward 107° and downward 41° to benefit working from high and low angles.
  • Magnesium-alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses and the grip rigidity has been improved for more comfortable hand-holding.
  • Weather-sealing has been employed to resist dust and moisture for reliable operation in harsh weather conditions.
  • Using the NP-FZ100 battery, the a7 III has improved battery life and is now rated for approximately 710 shots per charge.
  • Dual SD memory card slots allow for flexible file saving and handling, and can be configured to partition raw and JPEG files or can be used for overflow recording. One of the card slots is rated to support UHS-II memory cards.
  • A USB 3.0 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged from the host power source while connected.
  • Built-in Wi-Fi enables the a7 III to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites.
  • NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.
  • Bluetooth connectivity allows for location data acquisition.

Sony FE 28-70mm f/3.5-5.6 OSS Lens

A Versatile Standard

A top pick for users looking for a lightweight all-around zoom, the FE 28-70mm f/3.5-5.6 OSS Lens from Sony is a great go-to for full-frame E-mount shooters. The lens has a compact, portable design that is ideal for everyday, walkaround use and its versatile wide-angle to portrait-length range suits working with a variety of subject types.

Optical Design

  • One extra-low dispersion glass element is featured in the lens design to help reduce chromatic aberrations and color fringing for improved clarity and color neutrality.
  • Three aspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.
  • Rounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.

Autofocus, Image Stabilization, and Design

  • An internal focus mechanism and linear motor contribute to faster, more responsive system and easier handling.
  • Optical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur.
  • Dust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.

Sony a7 III Mirrorless Camera Specs

Imaging
Lens MountSony E
Sensor ResolutionActual: 25.3 Megapixel
Effective: 24.2 Megapixel (6000 x 4000)
Sensor Type35.6 x 23.8 mm (Full-Frame) CMOS
Image StabilizationSensor-Shift, 5-Axis
Built-In ND FilterNone
Capture TypeStills & Video
Exposure Control
Shutter TypeElectronic Shutter
Shutter Speed1/8000 to 30 Seconds
Bulb/Time ModeBulb Mode
ISO SensitivityPhoto
100 to 51,200 (Extended: 50 to 204,800)
Video
100 to 51,200
Metering MethodCenter-Weighted Average, Highlight Weighted, Multi-Zone, Spot
Exposure ModesAperture Priority, Auto, Manual, Program, Shutter Priority
Exposure Compensation-5 to +5 EV (1/3, 1/2 EV Steps)
Metering Range-3 to 20 EV
White BalancePresets: Auto, Cloudy, Color Temperature, Custom, Daylight, Flash, Fluorescent (Cool White), Fluorescent (Daylight), Fluorescent (Warm White), Incandescent, Shade, Underwater
Continuous ShootingUp to 10 fps at 24.2 MP for up to 89 Frames (Raw) / 177 Frames (JPEG)
Up to 8 fps at 24.2 MP
Up to 6 fps at 24.2 MP
Up to 3 fps at 24.2 MP
Self-Timer2/5/10-Second Delay
Still Image Capture
Image Sizes16:9 Raw
6000 x 3376
3:2 Raw
6000 x 4000
16:9 JPEG
6000 x 3376
3936 x 2216
3008 x 1688
3:2 JPEG
6000 x 4000
3936 x 2624
3008 x 2000
Aspect Ratio3:2, 16:9
Image File FormatJPEG, Raw
Bit Depth14-Bit
Internal Video Capture
Recording ModesH.264/XAVC S
UHD 4K (3840 x 2160) at 23.98p/25p/29.97p [60 to 100 Mb/s]
Full HD (1920 x 1080) at 100p/119.88p [60 to 100 Mb/s]
Full HD (1920 x 1080) at 23.98p/25p/29.97p/50p/59.94p [50 Mb/s]
Full HD (1920 x 1080) at 50p/59.94p [25 Mb/s]
Full HD (1920 x 1080) at 25p/29.97p [16 Mb/s]
AVCHD/H.264
Full HD (1920 x 1080) at 50i/59.94i [24 Mb/s]
Full HD (1920 x 1080) at 50i/59.94i [17 Mb/s]
Gamma CurveHDR-HLG, Sony S-Log 2, Sony S-Log 3
Recording LimitUp to 29 Minutes
Broadcast OutputNTSC/PAL
Built-In Microphone TypeStereo
Audio RecordingXAVC S: 2-Channel LPCM Audio
AVCHD: 2-Channel AC-3 Audio
External Video Capture
External Recording Modes4:2:2 8-Bit via HDMI
UHD 4K (3840 x 2160) at 24.00p/25p/29.97p
Full HD (1920 x 1080) at 24.00p/50i/50p/59.94i/59.94p
IP StreamingNone
Interface
Media/Memory Card SlotSlot 1: SD/SDHC/SDXC (UHS-II)
Slot 2: SD/SDHC/SDXC/Memory Stick Duo Hybrid (UHS-I)
Video I/O1 x Micro-HDMI Output
Audio I/O1 x 1/8" / 3.5 mm TRS Stereo Headphone Output
1 x 1/8" / 3.5 mm TRS Stereo Microphone Input
Power I/O1 x USB Type-C Input/Output
Other I/O1 x Sony Multi/USB Micro-B Input/Output (Shared with Remote Input)
1 x USB Type-C (USB 3.2 / 3.1 Gen 1) Input/Output (Shared with Power Input)
WirelessWi-Fi, Bluetooth
Global Positioning (GPS, GLONASS, etc.)None
Monitor
Size3.0"
Resolution921,600 Dot
Display TypeTilting Touchscreen LCD
Viewfinder
TypeBuilt-In Electronic
Size0.5"
Resolution2,359,000 Dot
Eye Point23 mm
Coverage100%
MagnificationApprox. 0.78x
Diopter Adjustment-4 to +3
Focus
Focus TypeAuto and Manual Focus
Focus ModeAutomatic, Continuous-Servo AF, Direct Manual Focus, Manual Focus, Single-Servo AF
Autofocus PointsPhase Detection: 693
Contrast Detection: 425
Autofocus Sensitivity-3 to +20 EV
Flash
Built-In FlashNo
Flash ModesAuto, Fill Flash, Hi-Speed Sync, Off, Rear Sync, Red-Eye Reduction, Slow Sync, Wireless
Maximum Sync Speed1/250 Second
Flash Compensation-3 to +3 EV (1/3, 1/2 EV Steps)
Dedicated Flash SystemTTL
External Flash ConnectionIntelligent Hot Shoe
Environmental
Operating Temperature32 to 104°F / 0 to 40°C
General
Battery Type1 x NP-FZ100 Rechargeable Lithium-Ion, 7.2 VDC, 2280 mAh
Power Consumption<3.2 W
Tripod Mounting Thread1 x 1/4"-20 Female (Bottom)
Accessory Mount1 x Hot Shoe Mount
Material of ConstructionMagnesium Alloy
Dimensions (W x H x D)5 x 3.8 x 2.9" / 126.9 x 95.6 x 73.7 mm
Weight1.43 lb / 650 g
Packaging Info
Package Weight2.5 lb
Box Dimensions (LxWxH)8.1 x 6 x 5.4"

Sony FE 28-70mm f/3.5-5.6 OSS Lens Specs

Focal Length28 to 70mm
Maximum Aperturef/3.5 to 5.6
Minimum Aperturef/22 to 36
Lens MountSony E
Lens Format CoverageFull-Frame
Angle of View75° to 34°
Minimum Focus Distance11.81" / 30 cm
Maximum Magnification0.19x
Optical Design9 Elements in 8 Groups
Diaphragm Blades7, Rounded
Focus TypeAutofocus
Image StabilizationYes
Filter Size55 mm (Front)
Dimensions (ø x L)2.85 x 3.27" / 72.5 x 83 mm
Weight10.41 oz / 295 g
Packaging Info
Package Weight0.95 lb
Box Dimensions (LxWxH)4.1 x 3.5 x 3.5"

Sony A7 III Reviews

diverse set of features and the affordable price

By Pradeep
Rated 5 out of 5
Date: 2022-07-07

It's great for wide-angle photography of landscapes and everyday scenes, and an overall brilliant prime lens too. This is also the best vlogging lens for Sony a7iii, especially because its weight and size makes it easy to carry around. Plus, the low price means it's perfect for beginners and amateur photographers

Good package!

By Michael
Rated 5 out of 5
Date: 2022-05-31

It is a fine camera that has been reviewed many times. But the B&H delivery was outstanding. I wanted this for a weekend wedding, got it in plenty of time. With the additional lens I ordered with it, it was all I really needed. (Paired with Sigma 24-70 f2.8)

Exactly what I wanted and delivered quickly

By Nicholas
Rated 5 out of 5
Date: 2022-05-22

I had been waiting for the a7c to be back in stock as I thought this was the camera I wanted. Upon further research I learned it was more prescribed to me by a couple friends and what I was really after was a camera more optimized for photography. While the a7c is still an amazing camera for photography, it seems to be more geared towards video (vloging and you tubers). B&H had the camera to me 3 days after I purchased it; I am extremely happy this buy!

Review

By Lisa
Rated 4 out of 5
Date: 2022-05-15

Love my new camera and how sharp my photos turn out. My favorite thing is the eye focus.

Output Quality is Fantastic!

By Justin
Rated 5 out of 5
Date: 2022-05-10

Both the photo and the video quality are second to none. Using this camera for outdoor video adventures and for still photography of life (people and animals). Love being able to zoom into a 6k photo taken from a respectable distance and still see a dog's whiskers or a man's whiskers on his face. Just outstanding! @EaglesOverlanding

Love this camera. Thanks B&H!

By Madeline
Rated 5 out of 5
Date: 2022-04-26

An amazing camera for photo and video. Great purchase.

AMAZING!

By Alexis
Rated 5 out of 5
Date: 2022-06-30

I switched over from my Nikon D750 to this and there's a few things here and there design wise that I appreciate the Nikon for more than Sony's design but the quality and performance of the Sony exceeded my expectations and they were already so high. I love this camera and am so happy I made the switch.

Thanks

By Hani
Rated 5 out of 5
Date: 2022-06-27

It's very good Camra

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Can you recommend and add-on video assist type ...

Can you recommend and add-on video assist type monitor that can be placed on top of this Sony A7 III mirrorless camera?
Asked by: Mark Glover M.
The SmallHD FOCUS Sony Bundle, BH #SMMFNPFW50KT would be a suitable on camera monitor option for the A7 III. https://bhpho.to/38T46BO
Answered by: Kirk
Date published: 2020-01-30

Nikon for astrophotography

Nikon for astrophotography
Asked by: Anonymous
Both Sony and Nikon are good for Astrophotography. Best is to use a lens that is f/2.8 or wider for low light shooting.
Answered by: Robert
Date published: 2021-11-28

question

I live in a caribbean coastal city (Barranquilla) with humidity and apron 30-35C all year. For video, I need to do interviews on the outside in the sun, maybe shade, still very hot. Ive read a lot that Sony's Alpha 7 line are poorly weather sealed and water and corrosion is usual. My Canon 7D take time to overheats but still happened, but buying a new camera is to overcome this. I wanted to upgrade to the A7III, but there are mixed reviews, some saying it won't stand more than 8 mins 4k video in sun 32 aprox and that corrosion is very common. Is this camera good for outside video with tough conditions?
Asked by: Danilo S.
I would say that from what I am seeing and hearing, the Sony a7 III is the most heat and weather resistant of all the a7 cameras Sony has ever made. Therefore if you have this camera, when you are shooting in extreme conditions you have to consider best practices. You can't expect the camera to work flawlessly all by itself without protection. This has been true ever since the first camera took a picture. Keep the camera cool in the car, keep a white towel over it, use an umbrella, use an external recorder/monitor, use an external power supply, keep the battery door open while shooting interiors, and keep the rear screen away from the body. If that is not enough, you might consider a camera with a smaller sensor like the Panasonice GH5s.
Answered by: Dennis A L.
Date published: 2018-08-28

question

Tracking Birds in flight how does it do compared with a Nikon D500?
Asked by: Tim
With a Sony G lens, the a7 III will be as good if not better than the Nikon D500. If you put a third party lens on, the performance will lag in comparison. It will be good, just not sterling.
Answered by: Dennis A L.
Date published: 2018-08-27

The only difference of buying the new equipment ...

The only difference of buying the new equipment that is included with the accessory kit with the used equipment is that the used equipment does not include the accessory kit, is this correct?
Asked by: Emilio
It is always best to call the location that has the used gear to verify what&rsquo;s is included and the condition of the item. As far as the accessory kit is concerned, it comes with a memory card and a spare battery. The memory appears to be the kind which will only work in memory slot 2, not the primary slot. The spare battery is a third party brand which will likely not last as long as the Sony brand, and is more likely to fail. I recommend buying the camera separate and choosing a better battery and memory card.
Answered by: Anonymous
Date published: 2019-04-29

question

I understand the technical and aesthetic aspects of still photography, but have very little experience with videography. All the tutorials about the a7iii throw around terms (log, for instance) that I do not understand. Can you recommend a book that clearly explains this terminology?
Asked by: Robert S.
We do have an &quot;Explora&quot; section on our website that covers a broad range of things video and photo. You can click the link below to view several tutorials; https://bhpho.to/2OSPEEH
Answered by: Rob
Date published: 2019-08-15

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is the body made in Japan?
Asked by: Anonymous
According to the information we have, our current inventory's Country of Origin is China. Please be aware this can change over the product's production life without notice.
Answered by: Daniel M.
Date published: 2018-08-27

Does it work with Nikon lenses?

Does it work with Nikon lenses?
Asked by: David
You would need to get an adapter. I got a sigma adapter for Canon lenses.
Answered by: Derek
Date published: 2021-09-01
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