Primera LX910 Color Label Printer

Primera LX910 Color Label Printer

Primera LX910 Color Label Printer

B&H # PRLX910 MFR # 74416
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Product Highlights

  • Short-Run Label Printing
  • Prints up to 8.25" Wide
  • Prints up to 4.5" per Second
  • Single Cartridge with Pigment & Dye Inks
  • Built-In "Pizza Wheel" Style Cutter
  • Windows Compatible
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B&H $500 Gift Card Dash

Share for a chance to win a $500 B&H Gift Card!

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Share a favorite product for chances to win one of eight $500 B&H Gift Cards!
1 new winner announced every Monday starting Nov 5th!
Limit 1 entry per day: Come back every day to increase your chance of winning.

Be sure to mention #BHWishList when you share!

Congrats to our winners so far:

Next winner: Nov 19th

James Z. (Wk 1)

Ralph H. (Wk 2)

Official Rules


NO PURCHASE IS NECESSARY TO ENTER OR WIN. The B&H $500.00 Gift Card Dash (the "Sweepstakes") is void where prohibited by law and is sponsored by B&H Foto & Electronics Corp., 440 Ninth Avenue, New York, NY 10001 ("Sponsor"). It is not sponsored or endorsed by Facebook or Twitter in any way.

Entry Period/Methods of Entry. The Sweepstakes will run from on or about October 28, 2018 until on or about December 23, 2018 (the "Entry Period"). Entries received outside the Entry Period are void. Enter the Sweepstakes via either one of the following methods. (1) Share any product found on the B&H website (the "Website") on Facebook or Twitter via the dedicated links contained on the website using the hashtag #BHWishlist; or (2) Mail a postcard (postmarked during the Entry Period) containing your name, address, phone number, and email address, and indicate the subject(s), if any, about which you are interested in receiving future emails from B&H (e.g. photo, video, audio, computers, home theater, portable entertainment ) (optional) to: B&H $500.00 Gift Card Dash Sweepstakes, c/o B&H Foto & Electronics Corp., 440 Ninth Avenue, New York, NY 10001 (either option, an "Entry"). Entries must not, in the sole and absolute discretion of the Sponsor, contain obscene, provocative, defamatory, sexually explicit, or otherwise objectionable or inappropriate content. Entries deemed by Sponsor to be inappropriate will be disqualified. Entries owned by a third party, or the use of any trademarks, service marks, logos, brands, or products owned by a third party are not acceptable for entry into the Sweepstakes. Limit 1 entry per person, per day.

Winner Selection/Prizes/Odds. The B&H Social Team will randomly select a winner from among all eligible entries every Monday during the Entry Period, for a total eight (8) winners (each a "Winner"). Each Winner will receive a B&H Gift Card pre-valued in the amount of $500.00. No cash or other substitutions will be offered. Winner selection is in the sole and absolute discretion of the B&H Social Team. Any taxes are the sole responsibility of the winner. Winners will be notified and receive their prize at the email address associated with the account to which their Entry was posted or the email account provided with a mail-in entry. The odds of winning depend on the number of eligible entries received.

Identity of Winners/Eligible Participants. Winners will be identified by the email account associated with the Facebook or Twitter account from which their Entry was submitted or the email account provided with a mail-in entry. An email account holder shall mean the natural person assigned to such email account by the internet access or online service provider or other organization responsible for assigning email addresses for the domain associated with such email account. Any issues regarding the identity of a Winner shall be resolved by Sponsor in its sole discretion. The Sweepstakes is only open to residents of the United States that are at least eighteen (18) years of age on their entry date and is not open to employees of Sponsor, their immediate family, any person domiciled with such employees, or any affiliates or subsidiaries of Sponsor.

Entry Ownership/Entrant Agreements. Entrants retain full ownership and copyrights to their Submission. However, by entering the Sweepstakes entrants grant Sponsor permission to use their Entries for promotional purposes on their respective social media channels with proper credit. Entrants also agree: (a) to be bound by these Official B&H $500.00 Gift Card Dash Sweepstakes Rules; (b) that any claims related to this Sweepstakes shall be resolved individually without resort to any form of class action and that awards, shall be limited to actual out-of-pocket costs incurred in entering the Sweepstakes, and shall not include incidental or consequential damages or attorneys fees; and (c) that any actual or perceived ambiguities in these rules shall be interpreted by Sponsor in their sole discretion.

Limitation of Liability/Sponsor Modification/Cancellation Rights/ Choice of Law/ Venue/ Winners List. Sponsor is not responsible for incomplete entries or for failure to receive entries due to technical failures or human error of any kind. Winners agree that Sponsor will have no responsibility for losses or damage of any kind resulting from the acceptance, possession, or use of the prizes. Except where prohibited, participation in the Sweepstakes constitutes entrant's consent to the publication of his or her name by Sponsor in any media for commercial or promotional purposes without limitation or further compensation subject to Sponsor's respective Privacy Policies. Sponsor may modify or discontinue the Sweepstakes at any time and may disqualify from the Sweepstakes any person it determines, in its sole discretion, to have attempted to or actually tampered with or otherwise abused any aspect of the Sweepstakes. Entrants agree that in the unlikely event a dispute arises in connection with this Sweepstakes, it will be governed by the laws of the State of New York and heard exclusively in a court of applicable jurisdiction in the County and State of New York irrespective of any choice of law provisions to the contrary. To receive names of the winners by U.S. mail, please mail a self-addressed stamped envelope to: B&H Foto & Electronics Corp., Attn: B&H $500.00 Gift Card Dash Sweepstakes, 440 Ninth Avenue, New York, NY 10001. Any Winners List request must be received by B&H within one (1) year of the date the Sweepstakes is conducted.

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Primera LX910 overview

  • 1Description

Designed with versatility and simplicity, the Primera LX910 Color Label Printer features a single cartridge solution for both pigment and dye inks so you can print labels for a wide variety of applications. You can print labels that include photos, graphics, illustrations, and text. Choose high-resolution or two-dimensional barcodes. Print labels when and where you need them in quantities you can actually use. The printer features a tough, steel case.


Prints 0.5" to 8.25" wide
Prints up to 4.5" per second
Single ink cartridge with interchangeable pigment and dye inks
Built-in "pizza-wheel" style cutter
Built-in print head with every cartridge
Features a tough, steel case
UPC: 665188744162
In the Box
Primera LX910 Color Label Printer
  • Bartender Ultralite Software for Windows
  • 4 x 6" Tuffcoat High-Gloss Inkjet Label Stock Starter Roll
  • Ultra-High Yield CMY Ink Cartridge
  • Power Cord
  • Limited 1-Year Warranty
  • Table of Contents
    • 1Description

    Primera LX910 specs

    Label Specifications
    Width Label Width
    0.5-8.25" / 13-209 mm
    Reflective/Black Mark Width
    0.1" / 2.54 mm
    Label Liner Width 1.5-8.375" / 38-212 mm
    Height 0.5-34" / 13-609 mm
    Hole Spacing Gap Between Labels
    0.1-10" / 2.5-254 mm
    Width of Thru-Hole Opening
    0.25-0.5" / 6.4-12.7 mm
    Gap Sensor Adjustment Range
    0.2-1.9" / 5.06-48 mm
    Diameter Max Outer
    6" / 152.4 mm
    Inner Core
    3" / 76.2 mm
    Thickness 0.25 mm / 10 mil
    Interface USB 2.0
    Print Method Thermal inkjet; Pigment ink
    Print Resolutions Up to 4800 dpi
    Print Speed Draft Mode
    4.5" / 114.3 mm per second
    Normal Mode
    1.8" / 45.7 mm per second
    High Quality Mode
    0.8" / 20.3 mm per second
    Print Head New print head with every cartridge change
    Ink Cartridge Capacity Single high capacity Cyan, Magenta, Yellow ink cartridge, process black
    Colors 16.7 million
    Color Matching ICC color profiles for all Primera-supplied media
    Ability to add custom ICC color profiles for other media types
    Print Width 0.5-8.25" / 13-209 mm
    Media Width 1.5-8.375" / 38-212 mm
    Media Types Roll-fed pressure-sensitive labels, roll-fed tags, fan-fold labels or tags
    Media Sensing Moveable see-through sensor for die-cut labels
    Reflective sensor for labels and tags with black stripe
    Use continuous and pre-printed labels and tags
    Roll 6" / 152 mm max diameter on 3" / 76 mm core
    Ink Level Warning Calculates actual number of prints remaining based upon ink usage of graphics being printed (patent-pending)
    Indicator Lights Power, Pause, Ink
    Controls Pause, Load/Feed, Unload
    Operating Systems Supported Windows 7, 8, 10
    Mac OS X 10.9 or higher
    Electrical Rating 12 VDC, 5.0 A
    Power Requirements 100-240 VAC, 50/60 Hz, 60 watts
    Dimensions 17.25 x 9.1 x 17.25" / 438 x 231 x 438 mm
    Weight 36.5 lb / 16.6 kg
    Packaging Info
    Package Weight 45.7 lb
    Box Dimensions (LxWxH) 23.4 x 21.7 x 13.3"

    Primera LX910 reviews

    LX910 Color Label Printer is rated 3.0 out of 5 by 1.
    Rated 3 out of 5 by from Ink, color matching, and aligning are not good Bought this machine with the intent of short-run printing. Heard good things about Primera except they do not do solid black color well, I thought I could live with that. After only using 1/3rd of 450 roll, the brand new ink cartride showed 0%. I just thought that when it says HIGH YIELD in the description that I would get a good amount of prints from it. So INK will drive you crazy and its not cheap. When it comes to your image and what you want to print, you have to be very careful to add a bleed but not too much of a bleed, otherwise the program will mis-align the image. Wasted a lot of paper/ink just testing out the image to see if it was going to align on the page. 50% it just did not and I had to just be ok with always having a small line on 1 or 2 of the edges, but that does not look professional coming from a very expensive printer. Will be returning this and trying another printer to see if it fixes any of my issues.
    Date published: 2018-08-21
    • y_2018, m_11, d_15, h_16
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    • clientName_bhphotovideo
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