Comprising the essential accessories you need to begin shooting, the Sony Alpha a7 III Mirrorless Digital Camera with 24-70mm f/4 Lens and Accessory Kit put together by B&H bundles the capable mirrorless camera and standard zoom lens with a camera bag, a memory card, a battery charger, and a spare battery.
Sony Alpha a7 III Mirrorless Digital Camera (Body Only)
Distinguished by its updated sensor design, the Alpha a7 III Mirrorless Digital Camera from Sony is a well-rounded camera suitable for both photo and video applications in a variety of working situations. Refined for improved speed and low-light performance, the full-frame 24.2MP Exmor R BSI CMOS sensor and BIONZ X image processor pair to realize an impressive 10 fps continuous shooting rate and improved autofocus performance for faster, more reliable subject tracking along with wide frame coverage. This updated Fast Hybrid AF System employs a combination of 693 phase-detection points and 425 contrast-detection areas for quicker acquirement of focus in a variety of lighting conditions, and also maintains focus on subjects more effectively. In addition to speed and AF, the processing improvements also help to realize greater image clarity and reduced noise throughout the sensitivity range from ISO 100-51200, which can further be expanded to ISO 50-204800. Video recording capabilities have also been extended for enhanced quality when recording UHD 4K video with the full width of the full-frame sensor to minimize moiré and aliasing. Additionally, benefitting both stills and video operation, the a7 III utilizes a 5-axis SteadyShot INSIDE sensor-shift image stabilization, which is now effective to minimize the appearance of camera shake by up to 5 stops.
Beyond just updates to the imaging system, the a7 III's body design has also been revised to include a rear 3.0" 922k-dot touchscreen LCD, which has a tilting design to better support working from high and low angles. A 2.36m-dot Tru-Finder OLED EVF is also featured for bright and clear eye-level monitoring. For greater shooting flexibility, dual SD memory card slots are now featured, and a larger NP-FZ100 battery is also employed to achieve up to approximately 710 shots per charge. Suiting the camera's use in trying conditions, the magnesium-alloy chassis and weather-sealing also render the a7 III dust- and moisture-resistant.
24.2MP Exmor R BSI CMOS Sensor and BIONZ X Image Processor
The sensor and processor combination also avails fast continuous shooting at up to 10 fps at full resolution, for up to 177 consecutive frames, and with full-time AF/AE when working with either a mechanical shutter or an electronic shutter. If shooting in live view mode, a continuous shooting rate of up to 8 fps is also possible.
Fast Hybrid AF System
The apt focus system also lends itself to a variety of focusing functions for refined accuracy, including Lock-on AF, which maintains focus on moving subjects throughout the use of a configurable frame that is set over the desired moving subject, and Expand Flexible Spot, which employs neighboring focus points to retain focus on moving subjects even if the originally selected point loses focus. Additionally, Eye AF can be used to base focus on recognized subjects' eyes for portraits and is available in both AF-S and AF-C modes. Autofocus can also be used in conjunction with the Focus Magnifier function for critical focus when homing in on minute subject details. The rear touchscreen can also be used for Touch Focus control, and a Touchpad Focus Control mode lets you use the rear screen intuitively while keeping your eye to the viewfinder.
5-Axis SteadyShot INSIDE Image Stabilization
For long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.
UHD 4K Video Recording in XAVC S Format
Affording extensive customizable color and gamma controls, the a7 III allows users to adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.
Body Design and Built-In Wi-Fi/Bluetooth
- An XGA OLED Tru-Finder EVF is featured, and has a 2.36m-dot resolution and 0.78x magnification for bright, clear viewing in high detail. This viewfinder design also affords the use of autofocus in the Focus Magnifier mode as well as improved focusing peaking to benefit manual focus operation.
- In addition to the EVF, a 3.0" 922k-dot rear LCD is also available, which has a touch panel design for intuitive operation and focusing control. The screen also tilts upward 107° and downward 41° to benefit working from high and low angles.
- Magnesium-alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses and the grip rigidity has been improved for more comfortable hand-holding.
- Weather-sealing has been employed to resist dust and moisture for reliable operation in harsh weather conditions.
- Using the NP-FZ100 battery, the a7 III has improved battery life and is now rated for approximately 710 shots per charge.
- Dual SD memory card slots allow for flexible file saving and handling, and can be configured to partition raw and JPEG files or can be used for overflow recording. One of the card slots is rated to support UHS-II memory cards.
- A USB 3.0 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged from the host power source while connected.
- Built-in Wi-Fi enables the a7 III to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.
- Bluetooth connectivity allows for location data acquisition.
Other Camera Features
- A Ratings function lets you assign star values, from 1-5, to images in-camera for faster editing and sorting at home during post-production.
- An advanced 1200-zone evaluative exposure metering sensor delivers consistent and accurate results using multi-segment, center-weighted, or spot metering modes.
- Highlight and Average metering modes helps avoid blown-out highlights and provide stable auto-exposure, respectively.
- Anti-flicker shooting automatically recognizes and times the shutter action to minimize the flicker effect for more consistent results on still images.
- Picture Effect modes: Posterization (Color), Posterization (B/W), Pop Color, Retro Photo, Partial Color (R/G/B/Y), High Contrast Monochrome, Toy Camera (Normal/Cool/Warm/Green/Magenta), and Soft High-Key.
- Creative Style modes: Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn leaves, Black & White, Sepia, Style Box (1-6), (Contrast (-3 to +3 steps), Saturation (-3 to +3 steps), Sharpness (-3 to +3 steps).
Sony Vario-Tessar T* FE 24-70mm f/4 ZA OSS Lens
Walk around all day with the Vario-Tessar T* FE 24-70mm f/4 ZA OSS Lens from Sony, a compact full-frame option that covers wide-angle to short telephoto perspectives for working with a variety of different shooting styles and subjects. A constant f/4 aperture makes operation smooth and consistent throughout the zoom range. The lens further benefits from the use of one extra-low dispersion element and five aspherical elements to combat aberrations as well as a Zeiss T* anti-reflective coating to keep flare and ghosting to an absolute minimum. The lens is fast to focus as well due to the linear autofocus motor and an internal focus design. Additionally, the dust- and moisture-resistant lens is equipped with Optical SteadyShot image stabilization to reduce the effects of camera shake, and it has a seven-blade circular diaphragm for smooth bokeh.
SanDisk 32GB Extreme PRO UHS-II SDHC Memory Card
Achieve maximum performance for a faster workflow and burst shooting with the 32GB Extreme PRO UHS-II SDHC Memory Card from SanDisk, which lets users capture flawless cinema-quality 8K, 4K, and Full HD video, as well as raw photos and continuous shutter bursts. This card features a storage capacity of 32GB and takes advantage of the UHS-II bus to support read speeds of up to 300 MB/s and write speeds of up to 260 MB/s. Thanks to the V90 Video Speed Class rating, write speeds are guaranteed not to drop below 90 MB/s.
UHS-II media achieves its speed through an extra row of pins and, while this card has been designed for cameras that are UHS-II / V90 compatible, it may be used in devices that do not support UHS-II / V90. However, bear in mind that this card will then default to your device's speed class and bus rating, such as UHS-II and V60, which supports minimum write speeds of 60 MB/s, UHS-II and V30, which supports minimum write speeds of 30 MB/s, or UHS-I and U3, which also supports minimum write speeds of 30 MB/s. If your device does not support U3, this card is compatible with the U1 and Class 10 standards, each of which guarantees minimum write speeds of 10 MB/s.
Built for extreme conditions, SanDisk's 32GB Extreme PRO UHS-II SDHC Memory Card is protected against shock, temperatures, x-rays, and water. Also featured is a built-in write-protect switch that helps to safeguard your content from being erased.
The Extreme PRO is protected by a limited lifetime warranty. Also available is a free download of RescuePRO Deluxe software, which is valid for two years.
Watson NP-FZ100 V2 Lithium-Ion Battery Pack (7.2V, 2000mAh, 16.4Wh)
The Watson NP-FZ100 V2 Lithium-Ion Battery Pack is compatible with the same camera models as the Sony NP-FZ100 battery, and also supports the latest generation camera models. This replacement battery pack features a capacity of 2000mAh, 7.2V of output power, and 16.4 watt-hours. Small and lightweight, lithium-ion batteries can be charged or discharged at any time in their load cycle without developing memory effect.
Watson Compact AC/DC Charger for NP-FZ100 Battery
This versatile Compact AC/DC Charger from Watson accepts any Sony NP-FZ100 lithium-ion battery via the included, dedicated battery plate. It runs on 100-240 VAC power, allowing for worldwide use. The charger features a foldout, 2-prong US plug, and includes a European plug adapter and a 12 VDC car charger, so it's ideal for use at home and on the road.
The Compact AC/DC model has a USB output that allows you to charge and power MP3 players, phones, digital cameras, and other devices with a USB power input, even while charging your camera battery. As the adapter plates are easily interchangeable, the charger can also be used with other batteries via the required plates.
Ruggard Journey 34 DSLR Shoulder Bag (Black)
Store, protect, and transport your compact DSLR or mirrorless camera with an attached lens, flash, related accessories, and up to two extra lenses with the lightweight, black Journey 34 DSLR Shoulder Bag from Ruggard. This handsome bag features a large flap with a quick release buckle, and double-pull zipper closure. The main compartment has four padded, touch-fastening dividers for organizing equipment. A light gray interior lining makes it easier to locate gear in low light. Under the lid is a large, zippered, mesh accessory pocket. Small accessories are easily accommodated in the front exterior zippered pocket. Inside this pocket are two slip-in pockets, two memory card pockets with touch-fastening flaps, and a zippered mesh pocket.
Photographers will appreciate the neoprene water bottle/accessory pocket located on the exterior left side of the bag. On the opposite side is a strap for attaching accessories. Carry the Journey 34 Shoulder Bag by the padded top handle, or wear with the removable, adjustable, padded shoulder strap. The strap has swiveling snap-hooks that attach to metal D-rings on either side of bag. And on the back of the bag is a trolley strap that comes in handy when traveling with rolling luggage. Two strips of plastic feet on the bottom of the bag help protect it against abrasion. This well-made bag is constructed from weather-resistant polyester and ballistic nylon.