Sony BRAVIA XR X90K 65" 4K HDR Smart LED TV

BH #SOXR65X90K • MFR #XR65X90K
Sony BRAVIA XR X90K 65" 4K HDR Smart LED TV
Key Features
  • 4K UHD 3840 x 2160 LED Panel
  • HDR10, HLG & Dolby Vision Compatibility
  • Google TV OS
  • 120 Hz Native Refresh Rate
Enjoy enhanced contrast in your movies, TV shows, sports, and more with the Sony BRAVIA XR X90K 65" 4K HDR Smart LED TV. The full-array LED backlight uses local dimming zones to keep dark areas of the image dark while brightening lighter areas. The Android TV OS enables voice control with the Google Assistant via the included voice remote control or your compatible devices on the same network.
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Screen Size
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Sony X90K Overview

  • 1Description
  • 2Cognitive Processor XR
  • 3Full Array LED
  • 4Acoustic Multi-Audio Technology
  • 5Hands-Free Help from Google
  • 6XR Triluminos Pro
  • 7XR Contrast
  • 8XR 4K Upscaling
  • 9XR Motion Clarity
  • 10XR Surround
  • 11Voice Zoom 2
  • 12Your Favorite Content, All in One Place
  • 13Smart Home Control
  • 14Supersize Your Smartphone Favorites
  • 15Easy-to-Clean Remote
  • 16Control All Your Devices with One Smart Remote
  • 17One Slate Design
  • 182-Way Stand
  • 19Flush Surface for More Immersive Viewing
  • 20Metal Slim Blade Stand
  • 21Watch Netflix in Studio Quality, Automatically Optimized
  • 22BRAVIA CORE Calibrated Mode
  • 23Assistive Technology on Google TV
  • 24Designed for the Environment
  • 25Acoustic Center Sync
  • 26Ready for 360 Spatial Sound Personalizer
  • 27Better Viewing with the Optional BRAVIA CAM
By B&H Photo's

Enjoy enhanced contrast in your movies, TV shows, sports, and more with the Sony BRAVIA XR X90K 65" 4K HDR Smart LED TV. The full-array LED backlight uses local dimming zones to keep dark areas of the image dark while brightening lighter areas. The Android TV OS enables voice control with the Google Assistant via the included voice remote control or your compatible devices on the same network.

Cognitive Processor XR
Take vision and sound to the next level with the Cognitive Processor XR. The processor in Sony's BRAVIA XR TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross-analyzing images to give real-life depth, extraordinary contrast, and beautifully vivid colors.
Full Array LED
The full array LED, powered by the Cognitive Processor XR, controls the backlight in zones to reproduce realistic contrast in bright and dark areas simultaneously. The intelligent processor sees the world as you do, enhancing pictures with real life color and depth.
Acoustic Multi-Audio Technology
Enjoy sound that precisely matches what's on screen with Acoustic Multi-Audio technology. Sound positioning tweeters ensure pictures and sound are in harmony for an immersive viewing experience.
Hands-Free Help from Google
With hands-free voice control built into Google TV, you can set aside the remote and simply use your voice to control the TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, "Hey Google, what should I watch?". Even get answers on-screen, control compatible smart home devices, and more.
XR Triluminos Pro
Powered by the Cognitive Processor XR, Sony's full array LED panel with its unique LED structure and XR Triluminos Pro enables the X90K to access over a billion colors and reproduce each one with the subtle differences seen in the real world. It can detect color from saturation, hue, and brightness to deliver natural shades in every detail, especially in greens and reds.
XR Contrast
The Cognitive Processor XR enhances pictures in the same way as your eyes focus for real life color and depth. By precisely balancing light output across the screen, dimming some areas and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. Scenes look more real with extra depth and detail.
XR 4K Upscaling
With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. The Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for realistic pictures.
XR Motion Clarity
Watching sports and fast-moving movies just got a whole lot better. The Cognitive Processor XR with XR Motion Clarity analyzes motion across several frames to ensure action stays smooth, bright, and clear.
XR Surround
With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV's speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. The BRAVIA XR TVs are also compatible with Dolby Atmos.
Voice Zoom 2
Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it, and enhances its clarity.
Your Favorite Content, All in One Place
Easily access all your favorite content and services hands-free. See over 700,000 movies and TV episodes, all in one place. Google TV brings your favorite content from across your apps and subscriptions and organizes them, just for you.

You can also discover new movies and shows from across your subscriptions and content available to you. There's even a special Kids Profile that helps you guide children to age-appropriate content so they're never watching something they shouldn't be. Set favorite kid themes, limit how long they can watch TV, and set bedtimes.
Smart Home Control
Use your voice to control smart home devices throughout your home. Adjust room temperature, lighting, and more – just ask Google.
Supersize Your Smartphone Favorites
Quickly and easily enjoy your favorite videos, photos, games, and more from your iOS or Android devices on the big screen. Stream effortlessly to your TV using Chromecast built-in or Apple AirPlay.
Easy-to-Clean Remote
Designed with a flush surface featuring lower buttons and a special polyurethane coating, the remote is easy to wipe and keep clean.
Control All Your Devices with One Smart Remote
All your compatible connected devices can be controlled with the smart remote. One-button access to video on demand services brings shows and movies into your room in seconds.
One Slate Design
The minimalist One Slate design maximizes the screen and minimizes the bezel so you stay focused on what's important – the picture. Enjoy truly immersive big screen viewing without distraction.
2-Way Stand
A versatile 2-way stand gives you the choice of a standard setting that focuses you on the picture or soundbar setting for ideal positioning of your sound system.
Flush Surface for More Immersive Viewing
As the bezel is extremely narrow, your eyes naturally focus on the picture, not what's around it.
Metal Slim Blade Stand
The slimline metal stand has been designed to perfectly match the TV and harmonize with your room and decor.
Watch Netflix in Studio Quality, Automatically Optimized
Enjoy Netflix content in spectacular studio quality, just as the creator intended. Developed specifically for Netflix content, Netflix Adaptive Calibrated Mode works together with the ambient light optimization feature of the TV to immerse you in your favorite shows by optimizing the picture brightness based on your room lighting conditions.
BRAVIA CORE Calibrated Mode
With BRAVIA CORE Calibrated Mode, all movies, including IMAX Enhanced titles, will automatically adjust to the optimal picture settings to create a truly exceptional at-home movie viewing experience.
Assistive Technology on Google TV
The TV includes visual, hearing, and mobility accessible technology.
Designed for the Environment
BRAVIA TVs are designed for immersive experiences with the environment in mind. Sony is committed to using less virgin plastic in their TVs and packaging. The X90K uses recycled plastics in its bezel. Unique backlight control technologies, BRAVIA CAM, and sensors not only deliver high picture quality but also reduce power consumption.
Acoustic Center Sync
When you connect a BRAVIA XR TV to your compatible Sony soundbar, the soundbar reinforces the center speaker channel for clearer and fuller vocals. This enables sound to precisely match on-screen action for a truly immersive experience.
Ready for 360 Spatial Sound Personalizer
Tailor your Dolby Atmos experience by combining your optional SRS-NS7 wearable speaker with the TV for spatial surround sound. With select Sony headphones, you can also enjoy the simulated surround of 360 Spatial Sound using the OPTIONAL WLA-NS7 Wireless Transmitter.
Better Viewing with the Optional BRAVIA CAM
Connect the TV to your optional BRAVIA CAM for an even more immersive viewing experience. The BRAVIA CAM recognizes where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. Audio is clearer with picture brightness tailored to your viewing environment. Explore an array of fun new TV experiences, including gesture controls, video chat, and more.
UPC: 027242924765

Sony X90K Specs

Panel TypeLCD
Aspect Ratio16:9
Display OrientationLandscape
Resolution3840 x 2160
Lighting SystemBacklit LED
HDR CompatibilityHDR10, Dolby Vision, Hybrid Log Gamma
Refresh Rate120 Hz
Variable Refresh TechnologyVariable Refresh Rate (VRR)
Auto Low Latency Mode (ALLM)Yes
Bit Depth / Color Support10-Bit (1.07 Billion Colors)
Display Stream CompressionNot Specified by Manufacturer
Quick Frame Transport (QFT)Not Specified by Manufacturer
Quick Media Switching (QMS)Not Specified by Manufacturer
Video SystemNTSC
TV TunerATSC 3.0, Clear QAM
Inputs4 x HDMI (Side)
1 x Coaxial F-Type (RF Antenna) (Side)
1 x 1/8" / 3.5 mm (Composite/Analog Audio) (Side)
Outputs1 x TOSLINK Optical (Digital Audio) (Side)
HDCP SupportVersion 2.3
Audio Return Channel (ARC)ARC, eARC
Wi-FiWi-Fi 5 (802.11ac); Dual-Band (2.4 & 5 GHz)
BluetoothBluetooth 4.2 (Remote, Keyboard)
USB I/O2 x USB-A (Unspecified Interface) (Side)
Power30 W
Virtual AssistantApple AirPlay, Works with Google Assistant
Smart TVAndroid TV
Media Player3GPP
Digital Media SlotNone
Supported LanguagesAfrikaans
Simplified Chinese
Traditional Chinese
Wall Mounting300 x 300 mm
Power ConsumptionStandby: 0.5 W
AC Input Power120 VAC, 60 Hz
Dimensions57.2 x 35.6 x 13" / 1452 x 903 x 331 mm (With Stand in Soundbar Position)
57.2 x 34 x 13" / 1452 x 863 x 331 mm (With Stand in Standard Position)
57.2 x 32.8 x 2.8" / 1452 x 834 x 72 mm (Without Stand)
Stand Dimensions46.25" / 117.48 cm (Width)
Weight52.9 lb / 24 kg (With Stand)
50.5 lb / 22.9 kg (Without Stand)
Packaging Info
Package Weight71.1 lb
Box Dimensions (LxWxH)62 x 37 x 7"

Sony X90K Reviews

Good but dirt trapped inside screen

By Alex
Rated 3 out of 5
Date: 2022-09-19

The TV is good overall but there are specs of dirt trapped inside the screen which become noticeable when the screen is bright. This ruins the experience when a face shows up on the screen and the dots can be seen. It is disappointing to get receive an 85 TV from a brand like Sony with these issues. I searched online to see if I could find more information and didn't find much except a review on RTINGS for the older model, X85K. In their review, they stated that the spots seem to be dirt or smudges that are caught between the panel and some layers beneath it. These spots can be seen in their Gray Uniformity screenshot. I took a closeup picture an a similar issue can be seen. B&H's return policy states that TVs 37 and larger are nonreturnable. It is not clear how they would handle a replacement when it comes to an 85 TV after the box has been opened due to it's size and weight. There is also a possibility of receiving a screen with even more dots or another screen issue. Sending to Sony for repair is also unrealistic. Aside from the dirt problem, the TV is good overall. It has tons of settings to customize the picture. You will definitely need a sound bar because the built in speakers are not good. The storage capacity is also quite low if RetroArch is installed from the app store. The picture is also quite nice - as long as you don't hit a bright scene to see the specs of dirt.

Colors, colors, colors!

By Austin77
Rated 5 out of 5
Date: 2022-08-05

[This review was collected as part of a promotion.] I'll admit to having never had a Sony TV prior to this and was more than pleasantly surprised after getting it up and running and being intentional with what I viewed. I watched sports highlights, action movies, and cooking series on Netflix. Let me tell you that the color vibrance on this bad boy is 2nd to NONE. I plugged my surround sound into it, so I can't discuss it's sound quality, but putting everything together has me as a full believe in this series from SONY and I would absolutely recommend it to someone who watches similar things as I do; sports, action movies, or really anything with a lot of colors! Amazing TV, 10/10 would recommend.

Great picture

By Dream2me
Rated 5 out of 5
Date: 2022-08-02

[This review was collected as part of a promotion.] I love the quality of the TV and all the features it has available. We can download apps and add a camera to video chat if we wanted to which is pretty nice feature to have on a TV to video chat with family

Perfect tv for the entire family!

By Lea08
Rated 5 out of 5
Date: 2022-08-01

[This review was collected as part of a promotion.] My family is extremely satisfied with our Sony X90K Bravia XR TV. My husband was able to easily install this to a wall mount already present in our living room. I found the actual setup to be straightforward. I like how we were able to personalize our options. This was my first experience using my Google account for a TV so I was initially skeptical with it being unknown territory. However, many of the apps I use were already pre-installed and it was fairly simple to install all the others on Google play. One family favorite with this TV is watching my Google photos from over the years pop up as a screensaver. The picture is clear and sharp and I find this to be true with even much older movies. The sound quality also is pretty decent. We have been using this for a few weeks but so far we are all very pleased.

Yooo This Thing is AH-MAZING

By Sabreena Jayde
Rated 5 out of 5
Date: 2022-07-30

[This review was collected as part of a promotion.] I truly did not know I was missing this tv in my life, but clearly I was. Chile, I was watching football highlights and I swear it felt like I was on the dang field. The colors are vibrant, great sound, and connects well to my internet hub. PLUS I got to get some lovely young gentlemen to help me hang it on the wall. *wink*

Another Amazing Sony TV!

By TheDarkGnat
Rated 5 out of 5
Date: 2022-07-26

[This review was collected as part of a promotion.] For decades, Sony has produced some the other best TVs on the market. Each generation offered innovations above and beyond not only the previous generation, but also all of the other brands out there. Sony's X90K Bravia XR Full Array 65" LED 4k Ultra HD Smart TV is the latest iteration of Sony TVs and it definitely doesn't disappoint. This TV is absolutely awesome. The picture quality is sharp and the colors it produces are deep and rich. The sound from the built-in speakers is full and crisp. I did not even need to hook up my sound-bar to the X90K. The Bravia XR engine makes even the non native 4k content look like it is 4k. Broadcast TV looks fantastic, streamed content is absolutely stunning, and games from the next gen systems look unbelievable. The full array panel had minimal if any light bleed, and blacks appeared dark. Setup of the TV is simple. I elected to mount it on my game room wall. Sony provided four mount extenders to make attaching any mounting bracket easy to attach. If I chose not to mount it, I had no worries as the feet that come with the TV are very well built. They are not plastic, and you can adjust their height if you need to have the X90K sit above a sound-bar. Sony also did a great job of implementing the Google TV OS in the X90K. It is an extremely clean and well organized interface and contains all the major streaming apps. Updating the system software was quick and easy which made signing into all of the streaming services very simple and hassle free. Connecting external sources was also extremely easy and intuitive. The X90K has more than enough HDMI ports to plug in multiple gaming systems, disc players, or streaming boxes. Speaking of game systems, this TV is absolutely the best for gaming. There is no motion blur in the fast moving games, and the graphical details in each game are eye popping. Sony has been synonymous with producing high quality TVs. With the X90K Bravia XR Full Array 65" LED 4k Ultra HD Smart TV, Sony continues that tradition. The X90K will not disappoint.

Amazing tv!

By Jlh81423
Rated 5 out of 5
Date: 2022-09-06

[This review was collected as part of a promotion.] I intended this TV to be used exclusively for gaming, and while that is what we use it for the majority of the time, it is now also our go-to movie watching TV. We had another TV (same size) that we would watch movies on specifically for the sound quality. My husband is hard of hearing and that brand for the longest time was the only one we would purchase for that purpose. The sound on this TV outsurpasses our old one by far! Sound is clear, crisp and the perfect pitch for my husband to hear without raising the volume extremely. The picture quality is phenomenal. Pictures are bright, sharp and very true to life. I play call of duty on Xbox mainly, and this has really been a game changer! When first hooking up the xbox the TV prompted me to change the hdmi location to access the variable refresh rate. Once that was done, the TV walked me through getting the best picture, sound and gaming quality. I immediately noticed less lagging in game, quicker response time and smoother motion while playing. The google dashboard is easy to use, and well laid out. I was able to quickly sync all my apps and accounts from my google account which made setup a breeze. I did wall mount this, which was fairly simple, but heavy so it did take 2 people. Basically everything on here is customizable from thr lighting to the picture to the sound, so it is simple to find your perfect viewing experience. I love absolutely everything about this TV, and am very impressed!

Awesome TV with Excellent picture quality!

By Kayla
Rated 5 out of 5
Date: 2022-09-02

[This review was collected as part of a promotion.] I like this tv so much! The smart integration works great and I love that it has Bluetooth for using my headphones with the TV directly! 65” is the perfect size for me and replaced my 55” without having to move my tv mount. Great product!

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