Sony BRAVIA XR X90K 75" 4K HDR Smart LED TV

BH #SOXR75X90K • MFR #XR75X90K
Sony BRAVIA XR X90K 75" 4K HDR Smart LED TV
Key Features
  • 4K UHD 3840 x 2160 LED Panel
  • HDR10, HLG & Dolby Vision Compatibility
  • Google TV OS
  • 120 Hz Native Refresh Rate
Enjoy enhanced contrast in your movies, TV shows, sports, and more with the Sony BRAVIA XR X90K 75" 4K HDR Smart LED TV. The full-array LED backlight uses local dimming zones to keep dark areas of the image dark while brightening lighter areas. The Android TV OS enables voice control with the Google Assistant via the included voice remote control or your compatible devices on the same network.
In Stock
Price $1,898.00
Instant Savings $400.00
$125/mo. suggested payments for 12 Mos.
with the credit card.§ 
or Save the Tax with the credit card. 
Protect your Gear
Add a protection plan from $83.99
Screen Size
Savings Available:
Ask Our Experts

Sony X90K Overview

  • 1Description
  • 2Cognitive Processor XR
  • 3Full Array LED
  • 4Acoustic Multi-Audio Technology
  • 5Hands-Free Help from Google
  • 6XR Triluminos Pro
  • 7XR Contrast
  • 8XR 4K Upscaling
  • 9XR Motion Clarity
  • 10XR Surround
  • 11Voice Zoom 2
  • 12Your Favorite Content, All in One Place
  • 13Smart Home Control
  • 14Supersize Your Smartphone Favorites
  • 15Easy-to-Clean Remote
  • 16Control All Your Devices with One Smart Remote
  • 17One Slate Design
  • 182-Way Stand
  • 19Flush Surface for More Immersive Viewing
  • 20Metal Slim Blade Stand
  • 21Watch Netflix in Studio Quality, Automatically Optimized
  • 22BRAVIA CORE Calibrated Mode
  • 23Assistive Technology on Google TV
  • 24Designed for the Environment
  • 25Acoustic Center Sync
  • 26Ready for 360 Spatial Sound Personalizer
  • 27Better Viewing with the Optional BRAVIA CAM
By B&H Photo's

Enjoy enhanced contrast in your movies, TV shows, sports, and more with the Sony BRAVIA XR X90K 75" 4K HDR Smart LED TV. The full-array LED backlight uses local dimming zones to keep dark areas of the image dark while brightening lighter areas. The Android TV OS enables voice control with the Google Assistant via the included voice remote control or your compatible devices on the same network.

Cognitive Processor XR
Take vision and sound to the next level with the Cognitive Processor XR. The processor in Sony's BRAVIA XR TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross-analyzing images to give real-life depth, extraordinary contrast, and beautifully vivid colors.
Full Array LED
The full array LED, powered by the Cognitive Processor XR, controls the backlight in zones to reproduce realistic contrast in bright and dark areas simultaneously. The intelligent processor sees the world as you do, enhancing pictures with real life color and depth.
Acoustic Multi-Audio Technology
Enjoy sound that precisely matches what's on screen with Acoustic Multi-Audio technology. Sound positioning tweeters ensure pictures and sound are in harmony for an immersive viewing experience.
Hands-Free Help from Google
With hands-free voice control built into Google TV, you can set aside the remote and simply use your voice to control the TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, "Hey Google, what should I watch?". Even get answers on-screen, control compatible smart home devices, and more.
XR Triluminos Pro
Powered by the Cognitive Processor XR, Sony's full array LED panel with its unique LED structure and XR Triluminos Pro enables the X90K to access over a billion colors and reproduce each one with the subtle differences seen in the real world. It can detect color from saturation, hue, and brightness to deliver natural shades in every detail, especially in greens and reds.
XR Contrast
The Cognitive Processor XR enhances pictures in the same way as your eyes focus for real life color and depth. By precisely balancing light output across the screen, dimming some areas and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. Scenes look more real with extra depth and detail.
XR 4K Upscaling
With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. The Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for realistic pictures.
XR Motion Clarity
Watching sports and fast-moving movies just got a whole lot better. The Cognitive Processor XR with XR Motion Clarity analyzes motion across several frames to ensure action stays smooth, bright, and clear.
XR Surround
With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV's speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. The BRAVIA XR TVs are also compatible with Dolby Atmos.
Voice Zoom 2
Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it, and enhances its clarity.
Your Favorite Content, All in One Place
Easily access all your favorite content and services hands-free. See over 700,000 movies and TV episodes, all in one place. Google TV brings your favorite content from across your apps and subscriptions and organizes them, just for you.

You can also discover new movies and shows from across your subscriptions and content available to you. There's even a special Kids Profile that helps you guide children to age-appropriate content so they're never watching something they shouldn't be. Set favorite kid themes, limit how long they can watch TV, and set bedtimes.
Smart Home Control
Use your voice to control smart home devices throughout your home. Adjust room temperature, lighting, and more – just ask Google.
Supersize Your Smartphone Favorites
Quickly and easily enjoy your favorite videos, photos, games, and more from your iOS or Android devices on the big screen. Stream effortlessly to your TV using Chromecast built-in or Apple AirPlay.
Easy-to-Clean Remote
Designed with a flush surface featuring lower buttons and a special polyurethane coating, the remote is easy to wipe and keep clean.
Control All Your Devices with One Smart Remote
All your compatible connected devices can be controlled with the smart remote. One-button access to video on demand services brings shows and movies into your room in seconds.
One Slate Design
The minimalist One Slate design maximizes the screen and minimizes the bezel so you stay focused on what's important – the picture. Enjoy truly immersive big screen viewing without distraction.
2-Way Stand
A versatile 2-way stand gives you the choice of a standard setting that focuses you on the picture or soundbar setting for ideal positioning of your sound system.
Flush Surface for More Immersive Viewing
As the bezel is extremely narrow, your eyes naturally focus on the picture, not what's around it.
Metal Slim Blade Stand
The slimline metal stand has been designed to perfectly match the TV and harmonize with your room and decor.
Watch Netflix in Studio Quality, Automatically Optimized
Enjoy Netflix content in spectacular studio quality, just as the creator intended. Developed specifically for Netflix content, Netflix Adaptive Calibrated Mode works together with the ambient light optimization feature of the TV to immerse you in your favorite shows by optimizing the picture brightness based on your room lighting conditions.
BRAVIA CORE Calibrated Mode
With BRAVIA CORE Calibrated Mode, all movies, including IMAX Enhanced titles, will automatically adjust to the optimal picture settings to create a truly exceptional at-home movie viewing experience.
Assistive Technology on Google TV
The TV includes visual, hearing, and mobility accessible technology.
Designed for the Environment
BRAVIA TVs are designed for immersive experiences with the environment in mind. Sony is committed to using less virgin plastic in their TVs and packaging. The X90K uses recycled plastics in its bezel. Unique backlight control technologies, BRAVIA CAM, and sensors not only deliver high picture quality but also reduce power consumption.
Acoustic Center Sync
When you connect a BRAVIA XR TV to your compatible Sony soundbar, the soundbar reinforces the center speaker channel for clearer and fuller vocals. This enables sound to precisely match on-screen action for a truly immersive experience.
Ready for 360 Spatial Sound Personalizer
Tailor your Dolby Atmos experience by combining your optional SRS-NS7 wearable speaker with the TV for spatial surround sound. With select Sony headphones, you can also enjoy the simulated surround of 360 Spatial Sound using the OPTIONAL WLA-NS7 Wireless Transmitter.
Better Viewing with the Optional BRAVIA CAM
Connect the TV to your optional BRAVIA CAM for an even more immersive viewing experience. The BRAVIA CAM recognizes where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. Audio is clearer with picture brightness tailored to your viewing environment. Explore an array of fun new TV experiences, including gesture controls, video chat, and more.
UPC: 027242924758

Sony X90K Specs

Panel TypeLCD
Aspect Ratio16:9
Display OrientationLandscape
Resolution3840 x 2160
Lighting SystemBacklit LED
HDR CompatibilityHDR10, Dolby Vision, Hybrid Log Gamma
Refresh Rate120 Hz
Variable Refresh TechnologyVariable Refresh Rate (VRR)
Auto Low Latency Mode (ALLM)Yes
Bit Depth / Color Support10-Bit (1.07 Billion Colors)
Display Stream CompressionNot Specified by Manufacturer
Quick Frame Transport (QFT)Not Specified by Manufacturer
Quick Media Switching (QMS)Not Specified by Manufacturer
Video SystemNTSC
TV TunerATSC 3.0, Clear QAM
Inputs4 x HDMI (Side)
1 x Coaxial F-Type (RF Antenna) (Side)
1 x 1/8" / 3.5 mm (Composite/Analog Audio) (Side)
Outputs1 x TOSLINK Optical (Digital Audio) (Side)
HDCP SupportVersion 2.3
Audio Return Channel (ARC)ARC, eARC
Wi-FiWi-Fi 5 (802.11ac); Dual-Band (2.4 & 5 GHz)
BluetoothBluetooth 4.2 (Remote, Keyboard)
USB I/O2 x USB-A (Unspecified Interface) (Side)
Power30 W
Virtual AssistantApple AirPlay, Works with Google Assistant
Smart TVAndroid TV
Media Player3GPP
Digital Media SlotNone
Supported LanguagesAfrikaans
Simplified Chinese
Traditional Chinese
Wall Mounting300 x 300 mm
Power ConsumptionStandby: 0.5 W
AC Input Power120 VAC, 60 Hz
Dimensions65.9 x 40.6 x 15.7" / 1675 x 1032 x 398 mm (With Stand in Soundbar Position)
65.9 x 39.1 x 15.7" / 1675 x 992 x 398 mm (With Stand in Standard Position)
65.9 x 37.9 x 2.9" / 1675 x 962 x 73 mm (Without Stand)
Stand Dimensions53.6" / 1361 mm (Width)
Weight78.9 lb / 35.8 kg (With Stand)
75.8 lb / 34.4 kg (Without Stand)
Packaging Info
Package Weight105.5 lb
Box Dimensions (LxWxH)71 x 43 x 7"

Sony X90K Reviews

Good but dirt trapped inside screen

By Alex
Rated 3 out of 5
Date: 2022-09-19

The TV is good overall but there are specs of dirt trapped inside the screen which become noticeable when the screen is bright. This ruins the experience when a face shows up on the screen and the dots can be seen. It is disappointing to get receive an 85 TV from a brand like Sony with these issues. I searched online to see if I could find more information and didn't find much except a review on RTINGS for the older model, X85K. In their review, they stated that the spots seem to be dirt or smudges that are caught between the panel and some layers beneath it. These spots can be seen in their Gray Uniformity screenshot. I took a closeup picture an a similar issue can be seen. B&H's return policy states that TVs 37 and larger are nonreturnable. It is not clear how they would handle a replacement when it comes to an 85 TV after the box has been opened due to it's size and weight. There is also a possibility of receiving a screen with even more dots or another screen issue. Sending to Sony for repair is also unrealistic. Aside from the dirt problem, the TV is good overall. It has tons of settings to customize the picture. You will definitely need a sound bar because the built in speakers are not good. The storage capacity is also quite low if RetroArch is installed from the app store. The picture is also quite nice - as long as you don't hit a bright scene to see the specs of dirt.


By Diane C
Rated 5 out of 5
Date: 2022-07-25

I received my Sony Bravia almost two weeks ago and could not be happier. The picture is sharp and the colors absolutely stunning. I had a Sony Bravia HD tv prior to this. It was 12 years old and still had a beautiful picture, but I wanted a 4K Smart TV. I am very happy I traded up. My point is Sony makes a great product.

See any errors on this page? Let us know